Safe Word

Smashbox Safe Word Be Legendary Matte Lipstick ($21.00 for 0.10 oz.) is a muted, medium-dark rose-brown with warm undertones and a mostly matte finish. This was one of the more matte shades in the range, as most were semi-matte or even satin. It had a velvety consistency that applied the full coverage color evenly and smoothly. On me, I was able to wear it for six hours, but it was lightly drying over time. Pat McGrath 1995 (P, $38.00) is lighter (90% similar). Make Up For Ever C107 (DC, $22.00) is warmer (95% similar). NYX Mauve Mist (P, $7.50) is more shimmery, lighter (90% similar). NARS Get It On (P, $26.00) is lighter, warmer (90% similar). MAC Whirl (P, $19.00) is lighter, warmer (85% similar). MAC Velvet Teddy (P, $19.00) is lighter, warmer (90% similar). ColourPop Muneca (P, $5.00) is lighter, less glossy (90% similar). NARS Just What I Needed (P, $26.00) is darker, cooler, less glossy (90% similar). Sephora Classic Beige (02) (P, $14.00) is lighter (85% similar). L'Oreal Le Wood Nonchalant (P, $13.99) is lighter, cooler (90% similar). Burberry Nude (407) (P, $35.00) is lighter (80% similar). NARS Bondage (LE, $27.00) is darker, warmer, less glossy (85% similar). ColourPop WYD (DC, $6.50) is warmer, less glossy (90% similar). Anastasia Coconut (LE, $18.00) is lighter, cooler (90% similar). Urban Decay Bun Bun (LE, $18.00) is lighter (90% similar). Bobbi Brown Uber Nude (P, $24.00) is warmer, glossier (90% similar). Make Up For Ever M101 (DC, $22.00) is lighter (85% similar). Tom Ford Beauty Evan (P, $36.00) is lighter (90% similar). Anastasia Rock Sand (P, $20.00) is darker, cooler, glossier (90% similar). NARS Antigua (LE, $26.00) is less glossy (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

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