Estee Lauder Drop Dead Red (320) is a moderately warm-toned, medium-dark red with a frost finish. It is a permanent lipstick that retails for $32.00 and contains 0.12 oz.
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Estee Lauder Drop Dead Red (320) Hi-Lustre Pure Color Envy Lipstick ($32.00 for 0.12 oz.) is a bold, bright, medium-dark red with subtle, warm undertones and fine red pearl. It appeared darker applied than it seemed swatched. The texture was light-medium in feel and weight, so it covered evenly and didn't drag when applied, but it didn't feel clingy or thin. This shade had semi-opaque color coverage that wore for six hours and left behind a stain.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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