The new formula is described as “liquefied pigments with infinite matte color saturation for lasting, weightless wear.” It’s supposed to have “full coverage in one swipe” that “dries down instantly” for “smudge-resistant, carefree wear.” The formula has a very fluid consistency that is thin, smooth, but not at all watery, and the majority of shades were nearly opaque or opaque in a single layer.
The dry down started quickly but was forgiving as I maneuvered around the edges of the lips but remained a bit tacky when I pressed my lips together for over a half hour later, though as long as I did not press my lips together until five minutes post-application, the color did not lift. I have found the wear to be comfortable so far–non-drying–but not the longest-wearing nor the most budge-proof in liquid lipstick, as just sipping water, tea, or coffee caused color to transfer onto my cups.
There was plenty of coverage, so it still lasted through drinking but did start to break down noticeably during a meal. Even just touching the color after a half hour of wearing it yielded color on my fingertips. The formula had a soft, vanilla scent but no discernible taste.
The average rating based on all reviewed shade(s) in this formula is shown below.
Potency and precision-the new power couple. An innovative concentrate of our most powerful matte yet. Fluid Pigment Complex, liquefied pigment with a zero-gravity feel, introduces infinite matte color saturation with ultra-flexible longwear. Sensorial, lightweight texture that applies like an ink on lips. Dries down to lock in formula for a smudge-resistant, carefree wear. Matte. Empowered.
Based on 3 Reviews, 10 Quick Reviews
The Good: Easy To Apply (9), Long-wearing (9), Smooth (5), Blendable (3), Creamy (1), Great Value (1), Travel-friendly (1)
The In-Between: Highly Pigmented (7), Non-sticky (4), Thin (3), Buildable (1), Scented (1)
The Bad: Dry (2), Drying (2)
3 Written Reviews
By Priscila 2 years ago.
This shade is such a beautiful dark red and super pigmented in just one swipe and not patchy at all. I was pretty impressed my that. I took off one star because it left my lips super dry and because it never actually dried down for me (if I touched my lips with my hand it stained it a bit). However, I am willing to overlook that to re-wear this shade.