Don't Stop is a bright, medium red with neutral undertones and a matte finish. It was intensely pigmented with a smooth, fluid consistency that was thin but not runny. The liquid lipstick dried down within five minutes for the most part, though it was very slightly tacky for the first half hour to hour of wear. The color stayed on well for six hours and was non-drying from what I could tell.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Potency and precision-the new power couple. An innovative concentrate of our most powerful matte yet. Fluid Pigment Complex, liquefied pigment with a zero-gravity feel, introduces infinite matte color saturation with ultra-flexible longwear. Sensorial, lightweight texture that applies like an ink on lips. Dries down to lock in formula for a smudge-resistant, carefree wear. Matte. Empowered.