NARS London Calling is a very warm-toned, dark purple with a matte finish. It is a permanent lipstick that retails for $26.00 and contains 0.18 oz.
NARS London Calling Powermatte Lip Pigment ($26.00 for 0.18 fl. oz.) is a muted, medium-dark purple with warm undertones and a matte finish. It had semi-opaque pigmentation in a single layer, but it could be built up to opaque coverage with a second layer. It applied fairly evenly with the applicator, as the consistency was thin, very fluid, and easy to spread across the lips. While the color dried down quite a bit initially, there was light tackiness for about twenty minutes after application. The color wore well for five and a half hours before starting to break down but faded evenly and was non-drying over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Potency and precision-the new power couple. An innovative concentrate of our most powerful matte yet. Fluid Pigment Complex, liquefied pigment with a zero-gravity feel, introduces infinite matte color saturation with ultra-flexible longwear. Sensorial, lightweight texture that applies like an ink on lips. Dries down to lock in formula for a smudge-resistant, carefree wear. Matte. Empowered.