Milani I Am Smart is a moderately warm-toned, light-medium coral with a semi-matte finish. It is a permanent lipstick that retails for $6.99 and contains 0.14 oz.
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Milani I Am Smart Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium pink with strong, warm undertones and a semi-matte finish. The pigmentation was opaque in a single stroke, while the color went on evenly and smoothly, though it separated along my deeper lip lines and emphasized some imperfection in texture (despite exfoliating prior). The lipstick had a lightweight, more velvety feel--creamy but drier than a true "cream" finish, which often feels wet--that was comfortable to apply and to wear. It stayed on well for four hours with the color not sinking too much more into my lip lines over time. The formula felt non-drying while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This iconic, pigment-rich formula is infused with Monoi oil to keep lips ultra-soft and smooth.
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).