Milani I Am Fabulous, I Am Awesome, I Am Smart Bold Matte Lipsticks Reviews & Swatches

01/06

Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick
Milani I Am Fabulous Bold Color Statement Matte Lipstick

I Am Fabulous

Milani I Am Fabulous Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium-dark pink with subtle, warm undertones and a mostly matte finish. The color coverage was opaque in one layer, while the lipstick had a smooth, lightly creamy texture–almost more velvety, as there was glide but no wetness. The color went on evenly and didn’t sink into my lip lines noticeably (far less than most shades in the range, too). It wore nicely for five hours and was neither drying nor hydrating over time.

Formula Overview

$6.99/0.14 oz. - $49.93 Per Ounce

The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.

In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.

Browse all of our Milani Bold Color Statement Matte Lipstick swatches.

Ingredients

Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

8.5
Product
10
Pigmentation
8.5
Texture
9.5
Longevity
5
Application
92%
Total
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

01/06

Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick
Milani I Am Awesome Bold Color Statement Matte Lipstick

I Am Awesome

Milani I Am Awesome Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a light-medium, pink-coral with warm undertones and a satin finish. It had nearly opaque pigmentation with a smooth, velvety consistency that was comfortable to apply as it glided easily across my lips, but it separated along my deeper lip lines slightly. Due to it being a lighter shade, it seemed more noticeable and worsened somewhat over time as the color wore on. This shade lasted for four hours and was neither drying nor hydrating on me.

Formula Overview

$6.99/0.14 oz. - $49.93 Per Ounce

The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.

In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.

Browse all of our Milani Bold Color Statement Matte Lipstick swatches.

Ingredients

Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

8
Product
9.5
Pigmentation
8
Texture
7.5
Longevity
5
Application
84%
Total
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

01/06

Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick
Milani I Am Smart Bold Color Statement Matte Lipstick

I Am Smart

Milani I Am Smart Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium pink with strong, warm undertones and a semi-matte finish. The pigmentation was opaque in a single stroke, while the color went on evenly and smoothly, though it separated along my deeper lip lines and emphasized some imperfection in texture (despite exfoliating prior). The lipstick had a lightweight, more velvety feel–creamy but drier than a true “cream” finish, which often feels wet–that was comfortable to apply and to wear. It stayed on well for four hours with the color not sinking too much more into my lip lines over time. The formula felt non-drying while worn.

Formula Overview

$6.99/0.14 oz. - $49.93 Per Ounce

The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.

In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.

Browse all of our Milani Bold Color Statement Matte Lipstick swatches.

Ingredients

Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

8.5
Product
10
Pigmentation
8.5
Texture
8.5
Longevity
5
Application
90%
Total
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

The formula is supposed to be “bold, hydrating color” with “intense color in just one swipe.” The finish is more of a “soft matte” to true satin (a little more sheen than “soft matte” to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn’t tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.

In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.

Where to Buy

Current Sales & Deals

  • Ulta
    • Jumbo hair event -- up to 50% off shampoo & conditioner faves (shop here), ends 1/25.
    • Love Your Skin Event -- 50% off daily beauty steals, see today's deals here, ends 1/25.
    • 50% off philosophy Ultimate Miracle Worker Collection, Clinique Pep Star Cleanser, Clinique for Men Maximum Hydrator (shop here), ends 1/25.
    • 20% off (including prestige) coupons out (check email!) (don't forget to activate special offers, check your rewards here), ends 2/02.
    • Free shipping on $50+ orders, ends 12/31.
When you purchase through our links above, you help support Temptalia. Thank You!
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

About the Reviewer

Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). For more matches, please read our full Foundation FAQ. For more information on our review process, please read our Review FAQ.

Compare Any Two Swatches

Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!

7 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.

Duped again! In the case of these, that’s probably a very good thing. Anything that catches on a dry patch or separates over lip lines is no bueno for me.

I am a fan of Milani’s Statement lipsticks, but not the matte ones – I don’t wear matte lippies at all. These look pretty good as matte lipsticks go and the shades are on trend. I will be interested to see the rest of the shades too.

Make sure to check “formula overview,” which will give a high-level overview of the formula – so anything that would apply to all shades, like scent, taste, etc. along with a summary of performance across the range. Here’s the part that answers your question 🙂 “The formula has a sweet, vanilla scent but no discernible taste to me.”

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!