Make Up For Ever M80 Matte Plum is a moderately cool-toned, medium-dark plum with a matte finish. It is a permanent eyeliner that retails for $21.00 and contains 0.04 oz.
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Make Up For Ever M80 Matte Plum Aqua XL Eye Pencil ($21.00 for 0.04 oz.) is medium-dark, plummy purple with warm, reddish undertones and a matte finish. It had medium coverage in one pass, which was buildable to opaque coverage, likely due to the very smooth, creamy consistency of the product that enabled me to go over the initial layer without issue. The color wore well for five hours on the waterline, eight hours on the lower lash line. Urban Decay Plushie (P, $20.00) is lighter, brighter (90% similar). MAC Flourish Me Beautiful (LE, $18.00) is darker, more muted (85% similar). Fenty Beauty Purp-a-trader (P, $22.00) is darker, warmer (85% similar). Sephora Sangria (P, $10.00) is warmer (85% similar). MAC Bordeauxline (LE, $16.00) is lighter, warmer (85% similar). Urban Decay Rockstar (P, $22.00) is more shimmery, warmer (80% similar). Charlotte Tilbury Mesmerising Maroon (Matte) (PiP, ) is more shimmery, darker, warmer (80% similar). Colour Pop No Shame (P, $6.00) is darker (80% similar). Colour Pop No Shame (P, $5.00) is darker, warmer (80% similar). Makeup Geek Royal (P, $9.00) is lighter, cooler, lower quality (80% similar). See comparison swatches / view dupes side-by-side.
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This innovative formula is waterproof and long lasting, gives you intense, rich colors and and ultra smooth glide for easy application. The line is super-precise and ultra-resistant, while the creamy texture blends easily with a brush for a soft, blurry finish. Choose your shade from five XL finishes: matte, satiny, iridescent, metallic or diamond.