KVD Beauty Ayesha is a slightly cool-toned, medium-dark purple with a matte finish. It is a permanent lipstick that retails for $20.00 and contains 0.22 oz.
Kat Von D Ayesha Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is described as a "rich lavender." It's a muted, medium-dark purple with almost neutral undertones and a matte finish. It is a more challenging shade to apply, as the texture seemed to dry quickly and had a tendency to "crack" once dry. It didn't apply evenly, and it felt moderately drying after four hours of wear. The color lasted closer to seven and a half hours, but it had faded unevenly. It's a very interesting color, one that I don't have much like, but it is finicky. MAC Punk Couture (LE, $16.00) is darker, warmer, glossier. Melt Cosmetics By Starlight (P, $19.00) is brighter, glossier. NYX Playdate (P, $6.00) is lighter, glossier. MAC Men Love Mystery (P, $16.00) is lighter, brighter, warmer. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.