KVD Beauty Beloved is a moderately warm-toned, medium coral with a matte finish. It is a permanent lipstick that retails for $20.00 and contains 0.22 oz.
Kat Von D Beloved Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is described as a "soft coral." It's a brightened, medium pink-coral with warm undertones and an ultra, flat matte finish. The texture was lightweight, easily spread across the lips, and yielded opaque, even coverage. On me, the color wore well for seven hours before noticeably fading and was slightly drying after six hours. Kat Von D L'Ecole des Femmes (P, $21.00) is warmer. ColourPop Ouiji (P, $6.00) is darker. Kat Von D Jeffree (P, $20.00) is lighter, cooler. NARS Natalie (P, $32.00) is glossier. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.