L.U.V.

Kat Von D Everlasting Liquid Lipstick

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Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick
Kat Von D L.U.V. Everlasting Liquid Lipstick

Kat Von D L.U.V. is a moderately warm-toned, medium-dark purple with a matte finish. It is a permanent lipstick that retails for $20.00 and contains 0.22 oz.

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Editor's Review

L.U.V. is a bright, medium-dark purple with a matte finish and warmer, pink undertones. The color payoff was semi-opaque, but it was even, and it had a very dry, more powder-like matte finish. It did not seem as flexible or as forgiving as the permanent version to me, ase this one "cracked" slightly. It lasted for seven hours but faded unevenly starting from the center of the mouth and was moderately drying over time. Colour Pop Drive In (LE, $6.50) is lighter (95% similar). MAC Viva Glam Ariana Grande 2 (LE, $20.00) is lighter, glossier (95% similar). Kat Von D L.U.V. (DC, $21.00) is darker, cooler (90% similar). Buxom Ultraviolet (P, $22.00) is lighter (90% similar). MAC Invite Intrigue (LE, $20.00) is lighter, warmer (90% similar). Urban Decay Bittersweet (DC, $22.00) is lighter, glossier (90% similar). Dior Superstitious Matte (789) (P, $35.00) is glossier (90% similar). Kat Von D Susperia (P, $20.00) is more muted (90% similar). Makeup Geek Grapevine (LE, $12.00) is more muted (90% similar). Bite Beauty #098 (P, $18.00) is more muted, glossier (90% similar). MAC Heroine (P, $20.00) is darker, glossier (95% similar). MAC Night Blooming (LE, $19.00) is brighter, glossier (90% similar). MAC Seductive Intent (LE, $19.00) is glossier (90% similar). Anastasia Vintage (P, $20.00) is darker (85% similar). Urban Decay Bittersweet (P, $18.00) is lighter, glossier (90% similar). MAC RiRi Boy (LE, $20.00) is lighter (85% similar). Bite Beauty #007 (LE, $36.00) is lighter, glossier (90% similar). Maybelline Vibrant Violet (P, $7.99) is more muted, glossier (90% similar). Kat Von D K-Dub (P, $20.00) is lighter (90% similar). Kat Von D LUV (P, $19.00) is glossier (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

The rating below is an average across 2 reviews. Use the tabs above to view the most recent review or previous reviews.

L.U.V.

PPermanent. $20.00.
B
B
7.8
Product
9
Pigmentation
8
Texture
9.3
Longevity
4.5
Application
86%
Total

Reviewed on 10/6/16October 6th, 2016

Palette/Set: Holiday 2016
B-
B-
7
Product
8.5
Pigmentation
7.5
Texture
8.5
Longevity
4.5
Application
80%
Total

Reviewed on 11/20/14November 20th, 2014

Not in a palette/set
A-
A-
8.5
Product
9.5
Pigmentation
8.5
Texture
10
Longevity
4.5
Application
91%
Total
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Top Dupes
View all Dupes

Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!

Ultraviolet

PPermanent. $22.00/0.09 oz.
90% Similar

Susperia

PPermanent. $20.00/0.22 oz.
90% Similar

#098

PPermanent. $18.00/0.05 oz.
90% Similar

Superstitious Matte (789)

PPermanent. $35.00/0.12 oz.
90% Similar

Heroine

PPermanent. $20.00/0.1 oz.
89% Similar

Vintage

PPermanent. $20.00/0.11 oz.
88% Similar
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Available in a Palette/Set

Holiday 2016 Everlasting Liquid Lipstick Mini Set

LELimited Edition. $49.00/0.8 oz.
Claims / Ingredients

This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.

Browse this Formula
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Reader Reviews

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Based on 1 Review, 5 Quick Reviews

The Good: Long-wearing (3), Smooth (1), Easy To Apply (1)

The In-Between: Highly Pigmented (2), Buildable (1), Sheer (1), Non-sticky (1)

The Bad: Uneven (1), Drying (1)

1 Written Reviews

By RnR 5 years ago.

This is the first liquid to matte lipstick I tried. (I am late to the game) but I really like it! It lasted from about 7:30a to 1pm for me then I had to touch up as when I looked in the mirror it was a little funky. I exfolitated my lips with sugar scrub and used the bite lip pencil primer thingy before applying the lipstick in hopes that would prolong its longevity. I do love the color though and will just be sure to touch up at lunch - its probably my dry lips fault and not the lipstick. I have since tried zipper from colourpop and I think Kat Von D's LUV was easier for me to apply.

Tags: highly-pigmented, drying, long-wearing
Skin Tone: Very Light