KVD Beauty K-Dub is a moderately warm-toned, medium-dark purple with a matte finish. It is a permanent lipstick that retails for $20.00 and contains 0.22 oz.
Kat Von D K-Dub Everlasting Liquid Lipstick ($21.00 for 0.20 fl. oz.) is a vibrant, magenta purple with subtle, warmer pink undertones and a flat, matte finish. It had nearly opaque coverage in a single layer, and it took long enough to dry that adding extra product was doable (the swatch shows a single layer). The consistency was thin, fluid, and smooth without being watery, so I had no trouble controlling and spreading the product on my lips when it was wet. It dried down in two minutes and did not "crack" when I smiled. The color stayed on well for over eight hours and did not show any signs of uneven fading. The formula only started to feel drying after six and a half hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.