Dior Ultra Lust (485) is a very warm-toned, medium-dark pink with a natural finish. It is a permanent lipstick that retails for $37.00 and contains 0.11 oz.
Dior Ultra Lust (485) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a muted, medium-dark pink with soft, warm undertones and a satin finish. It had nearly opaque pigmentation in a single stroke, which applied evenly and smoothly across my lips without dragging. The color didn't emphasize my lip lines and felt lightweight on. The consistency felt a touch clingier within a minute of wear, almost like it was setting a bit, but it was still movable/flexible. I had higher hopes that that feeling would translate into longer wear, but it lasted for four and a half hours--not at all close to the 12-hour mark. It was moderately moisturizing while worn, though!
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.