Dior Ultra Dior (999) is a neutral-toned, medium-dark red with a satin finish. It is a permanent lipstick that retails for $37.00 and contains 0.11 oz.
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Dior Ultra Dior (999) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a medium, orange-red with warm undertones and a satin finish. It had good color payoff in a single layer and required a second layer for full coverage. It had a creamy, emollient texture that felt a bit more balm-like than like a typical lipstick, as it was thin without being clingy or sheer. The texture felt a touch clingier after a minute of "setting" on my lips, but it still retained the shine of its natural finish. The lipstick stayed on well for five hours and was lightly moisturizing while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.