Dior Ultra Fire (651) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a deep, coral-red with warm undertones and a natural sheen. It had semi-opaque pigmentation that applied somewhat evenly but had a tendency to get into my lip lines and emphasized my natural lip texture. The texture was thin, balmy, and glided easily across my lips without tugging. It lasted for five hours and was lightly moisturizing while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.