Dior Ultra Atomic (660) is a slightly cool-toned, dark fuchsia with a natural finish. It is a permanent lipstick that retails for $37.00 and contains 0.11 oz.
Dior Ultra Atomic (660) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a bright, medium fuchsia pink with subtle, cool undertones and a satin finish. It had semi-opaque pigmentation that applied fairly evenly, but it was thinner and had moderate slip, which resulted in a formula that clung to my lips more noticeably and emphasized my lip lines. The lipstick glided across my lips and felt smooth going on, but I was surprised that highlighted my lip texture as most of the range did not. It lasted for four and a half hours on me and was lightly hydrating.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.