Dior Ultra Crave (843) is a very warm-toned, medium-dark plum with a cream finish. It is a permanent lipstick that retails for $37.00 and contains 0.11 oz.
Dior Ultra Crave (843) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a muted, medium-dark red-plum with warm undertones and a cream finish. The pigmentation was fantastic with rich, opaque color that applied evenly and smoothly across my lips. It had a lightweight, lightly creamy consistency that was comfortable to apply and to wear as it never dragged and did not feel overly emollient that it became slippery during wear. This shade lasted beautifully on me for five and a half hours, which is surely solid wear, but a far cry from the 12-hours it was marketed as. The formula felt hydrating while I wore it.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.