Dior Ultra Appeal (587) is a moderately warm-toned, medium plum with a natural finish. It is a permanent lipstick that retails for $37.00 and contains 0.11 oz.
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Dior Ultra Appeal (587) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a medium-dark pink with soft, warm undertones and a cream finish. It had rich color coverage that applied evenly and smoothly in a single layer. The consistency was balmy, lightly creamy but not too thick or overly slippery, which made it comfortable to apply and to wear. It developed a slightly clingier feel within a minute of application, but it was never truly clingy. It wore well for five hours and was hydrating while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.