Dior Ultra Loud (679) is a very cool-toned, medium fuchsia with a cream finish. It is a permanent lipstick that retails for $37.00 and contains 0.11 oz.
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Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a bright, fuchsia pink with strong, cool blue undertones and a cream finish. It seemed extremely pigmented when swatched, but there was more slip to the texture, which resulted in more semi-opaque, slightly uneven coverage. I was surprised as fuchsia hues seem fairly easy to do by most brands, so the room for improvement on this shade was unexpected. The consistency was balm-like and smooth, but it was slippery even after that initial "setting" period of the formula and was harder to keep in place, though I didn't experience feathering personally. It lasted for five and a half hours on me but was hydrating while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.