Estee Lauder Neon Azalea is a slightly cool-toned, medium-dark fuchsia with a satin finish. It is a permanent lipstick that retails for $32.00 and contains 0.12 oz.
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Estee Lauder Neon Azalea Pure Matte Sculpting Lipstick ($30.00 for 0.12 oz.) is a brightened, light-medium fuchsia pink with cool, blue undertones and a satin finish. It had mostly opaque pigmentation with a thinner texture that had a very velvety, smooth feel as it applied to the lips. I expected it to have a very matte finish as a result, but it still ended up to be more of a satin-like finish. It wore for six hours on me and left a stain behind, and the formula was neither drying nor hydrating. Tom Ford Beauty Electric Pink (15) (P, $55.00) is less glossy (95% similar). NARS Michiyo (P, $34.00) is more muted (95% similar). Estee Lauder Power Grab (P, $32.00) is darker, more muted, glossier (95% similar). Bite Beauty Nearly Neon Fuchsia (LE, $26.00) is darker (95% similar). Urban Decay Crush (P, $18.00) is darker (95% similar). Urban Decay Anarchy (DC, $22.00) is darker (95% similar). Ardency Inn Twist (P, $25.00) is darker (90% similar). Tom Ford Beauty Justin (P, $36.00) is more shimmery, lighter, brighter (90% similar). Urban Decay Crush (DC, $22.00) is darker, warmer (90% similar). Bite Beauty Kimchi (DC, $26.00) is lighter (90% similar). Colour Pop Are You Surreal (P, $6.00) is darker, cooler (90% similar). Kat Von D Crush (LE, $21.00) is darker, more muted (90% similar). NARS Yu (PiP, $25.00) is darker, more muted (90% similar). Melt Cosmetics Shady Lady (P, $19.00) is less glossy (90% similar). MAC Both Cheeks (LE, $20.00) is darker (90% similar). Too Faced Melted Fuchsia (P, $21.00) is brighter, glossier (90% similar). Maybelline Orchid Ecstasy (730) (P, $7.49) is glossier (90% similar). Dior Ultra Loud (679) (P, $37.00) is lighter, cooler (90% similar). Tom Ford Beauty Pablo (DC, $36.00) is more shimmery, glossier (90% similar). Bite Beauty #092 (P, $18.00) is more muted, less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Pure Color Envy Matte Lipsticks are formulated with Advanced True Vision™ Technology, which combines multifaceted pigments and refined mattifying powders to provide rich saturated color that feels luxuriously comfortable. Intensely mattified color gives lips a bolder, visibly fuller, defined curvaceous look.