Dior Ultra Lively (450) is a moderately warm-toned, medium-dark coral with a natural finish. It is a permanent lipstick that retails for $37.00 and contains 0.11 oz.
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Dior Ultra Lively (450) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a medium coral with warm, orange undertones and a satin finish. The pigmentation was good, though just shy of true full-coverage, and the color went on evenly with very minor settling into my deeper lip lines (not at all noticeable from a normal viewing distance). The texture was lightweight, smooth, and balm-like--glided across like melting butter--but seemed to shift a bit in texture to feel less slippery within a minute or so of application. It stayed on well for four and a half hours on me and was lightly moisturizing over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish** for incredible sensoriality and hydration.