Tom Ford Beauty Alex is a slightly cool-toned, dark fuchsia with a natural finish. It is a permanent lipstick that retails for $36.00 and contains 0.07 oz.
Tom Ford Alex Lip Color ($35.00 for 0.07 oz.) is a bright, medium-dark fuchsia pink with cool, blue undertones and very fine fuchsia pearl. It had almost opaque coverage, but there was some translucency there that allowed the lip color to come through slightly. The texture was smooth and lightly creamy, so application was easy. The color lasted for six hours and was neither drying nor hydrating. This was a very dupable shade, in my opinion! Bobbi Brown Hot Berry (P, $28.00) is darker (95% similar). Bobbi Brown Raspberry Pink (P, $37.00) is less shimmery, darker (95% similar). Dior Ultra Atomic (660) (P, $37.00) is less shimmery, warmer (95% similar). NARS Janet (P, $34.00) is darker, more pigmented (95% similar). Estee Lauder Dominant (P, $32.00) is less shimmery, lighter, brighter (95% similar). MAC Flowerscope (LE, $19.00) is less shimmery, darker (95% similar). ColourPop Jasmine (LE, $7.00) is less shimmery, lighter, warmer (90% similar). Estee Lauder Tumultuous Pink (P, $32.00) is darker, warmer (90% similar). Bite Beauty Mix (DC, $24.00) is less shimmery, warmer (90% similar). Bite Beauty Bellini (DC, $24.00) is less shimmery, lighter (90% similar). Tom Ford Beauty L'Enfer (P, $58.00) is less shimmery, warmer (90% similar). Tom Ford Beauty Francesco (LE, $36.00) is more shimmery, lighter, glossier (95% similar). Chanel Exaltee (93) (P, $38.00) is less shimmery, lighter, cooler (90% similar). Guerlain Illusion (660) (DC, $37.00) is darker, warmer (90% similar). Tom Ford Beauty Logan (P, $36.00) is more shimmery, darker (90% similar). Bite Beauty #004 (LE, $36.00) is less shimmery, darker (90% similar). Tom Ford Beauty Aphrodite (LE, $52.00) is less shimmery, lighter (90% similar). Bobbi Brown Hot Rose (P, $37.00) is less shimmery, darker, warmer (90% similar). NARS Carnal Carnation (DC, $28.00) is less shimmery, less pigmented, warmer (90% similar). Estee Lauder Passionate (P, $30.00) is lighter, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This decadent wardrobe of rich lip color shades delivers maximum impact. Rare and exotic ingredients including soja seed extract, Brazilian murumuru butter and chamomilla flower oil create an ultra-creamy texture with an incredibly smooth application. Specially treated color pigments are blended to deliver pure color with just the right balance of luminosity. Showcased in a sleek limited edition clutched sized lipstick case, each lip transforming shade, from James to Henry and Stavros to Francesco, amplifies a woman's individuality while generating an insatiable desire to try more than one.
CASTOR OIL, DI-ISOSTEARYL MALATE, TRI-OCTYLDODECYL EXEMPLARY TRAY AGENT, CAPRYLIC / CAPRIC TRIGLYCERIDE, LANOLIN OIL, CANDELILLA WAX, OZOKERITE, OCTYLDODECANOL, SILICA, BIS DI-GLYCERYL POLY ADIPATE ACYL-2, HYDRO JENEYI SUITED POLYDECENE, POLYETHYLENE, MICROCRYSTALLINE WAX, FRAGRANCE, TOCOPHEROL, SQUALANE, WHEAT GERM EXTRACT, SOYBEAN EXTRACT, BARLEY EXTRACT, COCONUT SEED BUTTER, CHAMOMILE FLOWER OIL, SHEA BUTTER , CHOLESTEROL AND CERAMIDE 3, ACRYLATE COPOLYMERS, LINOLEIC LAKE ACID, A TREE IN TOK CHICAGO FRILLS REEL SILANE, CALCIUM, SODIUM BEAM WITH SILICATE, CALCIUM ALUMINUM BEAM SILICATE, SYNTHETIC FLUORINATED SAMPLE LOGO GRAPHITE, POLYETHYLENE TEREPHTHALATE, BARIUM SULFATE, ALUMINA, VANILLIN, [+/- MICA, TITANIUM DIOXIDE, RED IRON OXIDE, YELLOW IRON OXIDE, BLACK IRON OXIDE, BLUE NO. 1 LAKE, CARMINE, COPPER POWDER, RED NO. 201, RED 104 ARC (1) LAKE, LAKE RED NO. 202, RED NO. 226 LAKE, LAKE RED LAKE NO. 227, YELLOW NO. 4 LAKE, YELLOW NO. 5] (ILN40122)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.