MAC Love & Cherished is a slightly cool-toned, light-medium lavender with a pearl finish. It is a permanent lipstick that retails for $20.00 and contains 0.1 oz.
MAC Love & Cherished Lipstick ($17.00 for 0.10 oz.) is described as a "creamy light purple [with a Cremesheen finish]." It is a soft, light lavender with cool undertones and a very fine pearl and light sheen. The texture had that slight firmer consistency of a Cremesheen until it warms up against the lips, then it gets softer and glides on easily. It looked more like a Lustre on, as it was semi-sheer, uneven, and tended to emphasize every flaw on my lips. This shade lasted for three hours and was neither drying nor hydrating. NYX Playdate (P, $6.00) is less shimmery, darker (90% similar). MAC Lavender Whip (LE, $20.00) is warmer (90% similar). MAC Fresh Amour (LE, $19.00) is lighter, more pigmented, cooler (90% similar). MAC Viva Glam Nicki 2 (LE, $20.00) is less shimmery, lighter, brighter (95% similar). MAC Weekend 2 (LE, $20.00) is less shimmery, more pigmented (95% similar). Maybelline Lilac Flush (725) (P, $7.49) is brighter, more pigmented, warmer (85% similar). MAC Cold Front (LE, $20.00) is more shimmery, darker, less pigmented (85% similar). Bite Beauty #005 (LE, $36.00) is darker, warmer (85% similar). Dior Cloudy Matte (380) (LE, $35.00) is darker, cooler (85% similar). MAC Courting Seduction (LE, $20.00) is less shimmery, more pigmented (90% similar). Bite Beauty Violet Icing (P, $24.00) is more shimmery, darker, cooler (80% similar). MAC Sugar Cookies (LE, $17.50) is more shimmery, lighter (80% similar). ColourPop Brills (LE, $7.00) is darker, brighter, more pigmented (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.