Time Square

ColourPop Time Square Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a muted, medium-dark rosy beige with subtle, warmer undertones and a mostly matte finish. The texture was thin, almost runny, but smooth and very pigmented. The color was easy to apply on the lips before it dried down, though it didn't fully dry down for almost an hour (there were a few areas that still has very light transfer). This shade wore well for six and a half hours before starting to fade noticeably, and it was moderately drying after four hours of wear. Make Up For Ever M101 (DC, $22.00) is darker, warmer (90% similar). MAC Bronx (P, $20.00) is lighter (90% similar). Burberry Dusty Pink (406) (P, $35.00) is lighter, cooler (90% similar). Sephora Alter-ego (72) (P, $14.00) is warmer (85% similar). Too Faced Sugar Cookie (LE, $21.00) is lighter, warmer (85% similar). NYX Mauve Mist (P, $7.50) is darker (90% similar). Dose of Colors Nude Chica (LE, $18.00) is warmer (85% similar). Anastasia Soft Touch (P, $18.00) is lighter (85% similar). Natasha Denona Amorosa (36NP) (P, $25.00) is lighter, warmer, glossier (85% similar). Marc Jacobs Beauty Sugar High (292) (P, $30.00) is brighter, warmer (85% similar). Kat Von D Bow 'n' Arrow (P, $20.00) is warmer (80% similar). Marc Jacobs Beauty Cream and Sugar (P, $30.00) is lighter, glossier (85% similar). Kat Von D Lovecraft (DC, $21.00) is cooler (85% similar). ColourPop Beeper (P, $6.50) is darker, warmer (85% similar). MAC LarLarLee (LE, $20.00) is lighter (80% similar). Smashbox Safe Word (P, $21.00) is darker, warmer (80% similar). NARS Raw Love (P, $26.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.