Sephora Alter-ego (72) is a moderately warm-toned, dark beige with a matte finish. It is a permanent lipstick that retails for $14.00 and contains 0.169 oz.
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Sephora Alter-ego (72) Cream Lip Stain ($14.00 for 0.17 oz.) is a muted, medium-dark peach with subtle, warm undertones and a matte finish. It had rich color coverage that applied evenly and fluidly across my lips. The liquid lipstick was thin with a light creaminess that helped it spread easily on my lips, and it dried down within 15 seconds to a transfer-proof finish. It didn't feel overly clingy and didn't exaggerate my lip lines like a drier liquid lipstick formula can. This shade wore well for seven and a half hours and was non-drying.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This bestselling, high-coverage lip color glides on smooth and transforms from a creamy texture into a silky, lightweight stain. Infused with avocado oil, the long-lasting formula delivers rich color that feels comfortable, is never sticky, and won’t dry out lips.
Isododecane, Dimethicone, Trimethylsiloxysilicate, Polybutene, Petrolatum, Cyclohexasiloxane, Kaolin, Disteardimonium Hectorite, Cera Alba (Beeswax), Silica Dimethyl Silylate, Aroma (Flavor), Glyceryl Behenate/Eicosadioate, Propylene Carbonate, Persea Gratissima (Avocado) Oil, Tocopherol, Cyclopentasiloxane, Benzyl Alcohol. May or may not contain (+/-): Mica, CI 15850 (Red 7 Lake), CI 19140 (Yellow 5 Lake), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 15850 (Red 6), CI 42090 (Blue 1 Lake), CI 75470 (Carmine).