Ouiji

ColourPop Ouiji Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "bright coral red." It's a bright, medium pink-coral with warm undertones and a matte finish. It had very nearly opaque color payoff with a consistency that ran a little thin and streaked just slightly--the vibrancy of the color made the streaks less apparent, but this is one to work quickly with. The color lasted for seven hours on me with light fading beginning from the center of the mouth. The formula felt lightly drying after five hours of wear. NARS Flame (LE, $26.00) is cooler (95% similar). NARS Kelly (P, $34.00) is warmer, glossier (90% similar). Makeup Geek Tango (LE, $12.00) is darker, warmer (90% similar). Melt Cosmetics Fiesta (P, $19.00) is cooler (90% similar). ColourPop Chew-holic (LE, $6.00) is darker, more muted, less pigmented (90% similar). MAC Burmese Kiss (LE, $19.00) is lighter, glossier (90% similar). Tom Ford Beauty The Perfect Kiss (P, $55.00) is darker (90% similar). Marc Jacobs Beauty So Sofia (236) (P, $30.00) is glossier (90% similar). ColourPop Naked Ladies (LE, $7.00) is lighter, brighter, glossier (90% similar). Chanel Fleur de Lotus (830) (P, $45.00) is more muted, warmer (90% similar). Urban Decay Tryst (P, $18.00) is darker, more muted (90% similar). Make Up For Ever #37 (DC, $19.00) is glossier (90% similar). Makeup Geek Chatterbox (P, $12.00) is cooler (85% similar). Bobbi Brown Watermelon (P, $28.00) is darker, glossier (90% similar). Charlotte Tilbury Lost Cherry (P, $37.00) is more muted, glossier (90% similar). NYX Angel (P, $6.00) is darker, more muted, glossier (85% similar). Chanel Vivant (144) (P, $45.00) is darker, warmer, glossier (85% similar). NYX Street Cred (P, $6.00) is cooler, glossier (90% similar). KVD Beauty Beloved (P, $20.00) is lighter (90% similar). ColourPop Brooklyn (P, $7.00) is darker, cooler, glossier (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.