Chew-holic is a bright, medium-dark pink-coral with warm undertones and a matte finish. It had semi-sheer coverage, which was as expected, but the texture was very prone to clinging to imperfections and texture on my lips (despite exfoliating prior, and this was several shades into my lip swatch-a-thon!). The consistency was watery and thin with a quick dry down to a transfer-resistant finish. It lasted for four hours and was non-drying.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
A medium coverage matte lipstick that creates a soft, diffused look. It is completely transfer-proof and long-wearing but also lightweight and comfortable. No cracking or flaking! Leaves lips smooth and fresh.