More Better

ColourPop More Better Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "deep violet wine." It's a dark, berry-red with cool undertones and a matte finish. It had semi-opaque color coverage that dried down quickly but with enough time to apply it. The texture was soft, a little dry in feel to the touch, and it lasted for five hours on me--but it faded unevenly. It was somewhat drying. NARS Blindfold (LE, $27.00) is lighter (95% similar). Milani Flirt (LE, $8.99) is darker (90% similar). Illamasqua Shard (P, $24.00) is cooler (90% similar). NARS Under My Thumb (P, $26.00) is warmer (95% similar). Smashbox Jam On It (P, $21.00) is cooler, glossier (90% similar). Tarte Hangry (P, $20.00) is darker, more muted, cooler (90% similar). Guerlain #80 (P, $33.00) is more shimmery, lighter, warmer (90% similar). Make Up For Ever M102 (DC, $22.00) is lighter (90% similar). MAC Framboise Moi (LE, $19.00) is lighter, warmer (90% similar). MAC Fashion Revival (LE, $19.00) is lighter (90% similar). NARS Endangered Red (P, $27.00) is more muted, cooler (85% similar). ColourPop LBD (LE, $10.00) is darker, more muted (85% similar). MAC Acai (LE, $19.00) is lighter, cooler (85% similar). ColourPop Scrooge (LE, $6.50) is lighter (85% similar). Charlotte Tilbury Festival Magic (Was Glastonberry) (P, $37.00) is darker (85% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.