Make Up For Ever M102 is a slightly warm-toned, medium-dark plum with a matte finish. It is a discontinued lipstick that retails for $22.00 and contains 0.12 oz.
Make Up For Ever M102 Artist Rouge Lipstick ($22.00 for 0.12 oz.) is a rich, plum-berry with subtle, warm undertones and a matte finish. This was one of the better shades in the Matte finish; richly pigmented paired with a lightweight, smooth, and velvety consistency that applied easily. The texture didn't appear dry or unforgiving on the lips, but it didn't have a strong sheen (though it is not the ultra matte finish of some of the popular liquid lipstick formulas). This shade wore well for over six hours, left behind a fuchsia stain, and was neither drying nor hydrating over time. NARS Trashed (LE, $27.00) is more muted (95% similar). Bobbi Brown Razzberry (P, $37.00) is lighter (90% similar). Urban Decay Nonsense (LE, $18.00) is lighter (95% similar). Illamasqua Shard (P, $24.00) is darker (95% similar). MAC Deliciously Forbidden (LE, $19.00) is lighter (90% similar). ColourPop Happy Thoughts (LE, $7.00) is lighter (90% similar). Lisa Eldridge Velvet Myth (LE, $36.00) is darker, more muted (90% similar). ColourPop So Emo-tional (LE, $9.00) is cooler (90% similar). NARS Transeurope Express (P, $26.00) is lighter (90% similar). ColourPop Alt Rock (P, $8.00) is cooler, glossier (90% similar). MAC Fashion Revival (LE, $19.00) is brighter, cooler (90% similar). ColourPop More Better (DC, $6.50) is darker (90% similar). Bite Beauty Radicchio (P, $28.00) is darker, cooler (90% similar). Pat McGrath Executive Realness (P, $38.00) is lighter, brighter (90% similar). Anastasia #5 (Vol. 1) (PiP, ) is more muted (90% similar). Rare Beauty Strengthen (P, $20.00) is darker, warmer, glossier (85% similar). Sephora English Rose (86) (P, $14.00) is lighter (85% similar). NARS Vivien (P, $34.00) is lighter, glossier (85% similar). Smashbox Jam On It (P, $21.00) is darker, cooler (85% similar). Givenchy Violine Retro (P, $37.00) is darker, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families—with a perfect match for each and every skintone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish.