Jellies

ColourPop Jellies Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "rich cobalt blue." It's a lightly brightened, medium-dark navy blue with cool undertones and a soft sheen. Like Mr. Blonde, it didn't dry down to a flat matte finish, even after waiting for a half hour--it looked more like vinyl or plastic on. The texture of this one is very runny, and I urge you to keep your tube upright when you're using it; I had it slightly angled, and I had blue lipstick spilled everywhere! It had mostly opaque pigmentation, but it was difficult to keep it smooth as it was slightly tacky for an hour of wear, so any time the lips touched within that first hour, there was a risk of the color lifting in places. It wore for seven hours in total, but I had some minor flaking from the center of the mouth. NYX Sinful (P, $6.00) is warmer, glossier (90% similar). Anastasia Paint (P, $20.00) is more shimmery, darker (85% similar). Anastasia Primary #5 (Vol. 1) (PiP, ) is darker, cooler (85% similar). MAC Midnight Troll (LE, $19.00) is cooler, glossier (85% similar). MAC Blue Bang (LE, $19.00) is lighter, warmer (85% similar). Obsessive Compulsive Cosmetics Vain (DC, $18.00) is darker, warmer, glossier (80% similar). Urban Decay Control (DC, $18.00) is lighter, glossier (80% similar). Bite Beauty Nearly Neon Blue (LE, $26.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.