ColourPop On the Fly is a moderately warm-toned, light plum with a metallic finish. It is a limited edition eyeshadow that retails for $8.00 and contains 0.23 oz.
ColourPop On the Fly Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a brighter, pinky-plum with warm undertones and a sparkling sheen. The eyeshadow had rich color payoff in a single layer, which adhered evenly and blended out nicely along the edges on bare skin.
The texture was wet to the touch, almost cooling, but it wasn't so watery that it sheered out instantly. It dried down to a budge-proof finish as it was still going strong after 10 hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.