VI Purple #10 is a medium pink with strong, warm undertones and a soft, shimmery finish. It had good pigmentation with a drier, firmer texture that did require some pushing at to dislodge product so I could pick it up with my brush. The eyeshadow adhered decently to bare skin but looked drier applied as there was a thinness present to the formula that worked poorly on my skin. It showed signs of fading after five hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Our improved eyeshadow formula ups the ante on pigmentation with a mix of shimmery go-tos and matte transition shades to blend into the creases of your eyelids. Each shade glides on effortlessly and blends like a dream.
Talc, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Ethyl Macadamiate, Magnesium Myristate, Microcrystalline Cellulose, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Hydrogenated Polyisobutene, Palmitic Acid, Lauroyl Lysine, Phenoxyethanol, Polysorbate 20, Phytosteryl Macadamiate, Caprylyl Glycol, Polybutene, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Sorbitan Stearate, o-Cymen-5-ol, Magnesium Aluminum Silicate, Water/Eau, Tin Oxide, Triethoxycaprylylsilane, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Aluminum Hydroxide, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Manganese Violet/CI 77742, Blue 1 Lake/CI 42090, Red 40 Lake/CI 16035, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Ferric Ammonium Ferrocyanide/CI 77510, Black 2/CI 77266, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288, Ultramarines/CI 77007].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.