Jelly Much Eyeshadow
ColourPop
ColourPop Jelly Much Eyeshadow is an eyeshadow that retails for $9.00 and contains 0.23 oz. ($39.13 per ounce). There are 70 shades in our database.
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The formula is supposed to have "high impact" in a "single swipe" that's longwearing, "won't crease, fade or transfer" and "dries down to a powder finish with zero fall out." These are water-based, so they feel wet and cooling when initially applied, but the reality is that so little product is needed to get coverage on the lid that I didn't feel it was watery or thin when I actually patted it onto my lid with a brush.
I would recommend using less than you think you'll need, and while fingertips can be used to apply, I liked the control of flat, synthetic brushes gave me as fingertips (for me!) applied far more product than needed. If you over-apply, it can feel wet and take longer to dry down, and it ends up taking too long and can pull into creases/fine lines on the lid. If I used... Read More.
The formula is supposed to have "high impact" in a "single swipe" that's longwearing, "won't crease, fade or transfer" and "dries down to a powder finish with zero fall out." These are water-based, so they feel wet and cooling when initially applied, but the reality is that so little product is needed to get coverage on the lid that I didn't feel it was watery or thin when I actually patted it onto my lid with a brush.
I would recommend using less than you think you'll need, and while fingertips can be used to apply, I liked the control of flat, synthetic brushes gave me as fingertips (for me!) applied far more product than needed. If you over-apply, it can feel wet and take longer to dry down, and it ends up taking too long and can pull into creases/fine lines on the lid. If I used about what I needed (there was some wiggle room), it dried down quickly and set to a transfer-resistant/crease-resistant finish. It was harder to blend out once dry, though, and if I wasn't careful, more vigorous blending could disturb and cause the eyeshadow to flake slightly.
They are easier to use than they look, and I think they're quite good overall, though a couple of shades were less stellar. They have a high-shine finish, though I think the more metallic powder and cream eyeshadows give a similar look that I wasn't convinced that the finish on these was above and beyond products that might be easier to use/more user-friendly. I'm not sure that the pot was the best way to go, as the product dries out extremely quickly; to the point where I would advise closing the product after you've taken product out of it, don't let it sit open while you're applying the rest of your makeup--you will see and feel parts of it dry out.
I found the packaging to be rather messy, and I have bits of product along the edge of the jar, along the rim, and it's fiddly to move the stopper from the opening to the lid and back again. I wonder if a squeeze tube might be less messy and make it easier to control the amount of product picked up while also preventing the product from drying out too readily.
WARNING: This formula seems to dry out within months; some readers report a couple of months and others more like a six-month window. I don't keep the majority of cream-based products (since I don't return to most products after reviewing), including these, but of the few I still have, there is a definite change in consistency--slightly drier--after six months, sometimes more or less. I had a couple that were closer to the year mark, and one was still usable but the other was quite dried down.
The average rating based on all reviewed shade(s) in this formula is shown below.
Jelly Much Eyeshadow
PPermanent. $9.00.
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This innovative water-based formula is made of 50% water meaning you can ditch the "just add water" step and get over-the-top, single-stroke color intensity in full-on chrome, duo chrome and holographic finishes. ColourPop’s proprietary, unique water-based formula saturates the pigment for intense colour payoff instantly - plus, it prevents creasing and fading for stunning looks that last all day! Apply with your favorite eyeshadow brush for precise application or use your fingers for a quick n’ easy look!.