Boo-kay

ColourPop Boo-kay Jelly Much Shadow ($8.00 for .23 oz.) is a light, pinky-mauve with flecks of gold and pink sparkle over a metallic finish. It had a warmer undertone, especially at certain angles where it flashed more golden. The texture was wet to the touch, very watery, though it had that jelly-like feel that kept it feeling like a watery gel (rather than a true liquid).

I had trouble getting the product to adhere evenly, as it tended to go on a bit unevenly (almost chunky), so there were areas that looked more raised once applied to my lid. I had this happen swatched on my arm, applied with fingertips, applied with a flat, synthetic brush, and applied in sheerer layers and then built up. In person, it wasn't as noticeable because of how sparkly and shiny the color and finish were, so I could see some still enjoying the overall effect. It dried down quickly and was long-wearing; it was still going strong after 10 hours of wear without creasing, fading, or flaking.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

• Brand Description