Boo-kay
ColourPop Jelly Much Eyeshadow
ColourPop Boo-kay is a very warm-toned, very light mauve with a sparkle finish. It is a permanent eyeshadow that retails for $9.00 and contains 0.23 oz.
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ColourPop Boo-kay Jelly Much Shadow ($8.00 for .23 oz.) is a light, pinky-mauve with flecks of gold and pink sparkle over a metallic finish. It had a warmer undertone, especially at certain angles where it flashed more golden. The texture was wet to the touch, very watery, though it had that jelly-like feel that kept it feeling like a watery gel (rather than a true liquid).
I had trouble getting the product to adhere evenly, as it tended to go on a bit unevenly (almost chunky), so there were areas that looked more raised once applied to my lid. I had this happen swatched on my arm, applied with fingertips, applied with a flat, synthetic brush, and applied in sheerer layers and then built up. In person, it wasn't as noticeable because of how sparkly and shiny the color and finish were, so I could see some still enjoying the overall effect. It dried down quickly and was long-wearing; it was still going strong after 10 hours of wear without creasing, fading, or flaking.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Boo-kay
PPermanent. $9.00.
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This innovative water-based formula is made of 50% water meaning you can ditch the "just add water" step and get over-the-top, single-stroke color intensity in full-on chrome, duo chrome and holographic finishes. ColourPop’s proprietary, unique water-based formula saturates the pigment for intense colour payoff instantly - plus, it prevents creasing and fading for stunning looks that last all day! Apply with your favorite eyeshadow brush for precise application or use your fingers for a quick n’ easy look!.
