ColourPop Boo-kay is a very warm-toned, very light mauve with a sparkle finish. It is a limited edition eyeshadow that retails for $8.00 and contains 0.23 oz.
ColourPop Boo-kay Jelly Much Shadow ($8.00 for .23 oz.) is a light, pinky-mauve with flecks of gold and pink sparkle over a metallic finish. It had a warmer undertone, especially at certain angles where it flashed more golden. The texture was wet to the touch, very watery, though it had that jelly-like feel that kept it feeling like a watery gel (rather than a true liquid).
I had trouble getting the product to adhere evenly, as it tended to go on a bit unevenly (almost chunky), so there were areas that looked more raised once applied to my lid. I had this happen swatched on my arm, applied with fingertips, applied with a flat, synthetic brush, and applied in sheerer layers and then built up. In person, it wasn't as noticeable because of how sparkly and shiny the color and finish were, so I could see some still enjoying the overall effect. It dried down quickly and was long-wearing; it was still going strong after 10 hours of wear without creasing, fading, or flaking.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.