ColourPop Big Ego is a moderately warm-toned, dark lavender with a sparkle finish. It is a permanent eyeshadow that retails for $8.00 and contains 0.23 oz.
ColourPop Big Ego Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a medium, pinky-lavender base with flecks of gold that tends to look lighter and more golden when applied to the lid. The texture was very watery and wet to the touch--there was a cooling effect as a result during application--but it had good pigmentation and went on evenly. I highly recommend using less than you might think you need and adding a bit more (after the first layer dries down) if necessary. Once it set, the eyeshadow stayed in place well for 10 hours without fading or flaking.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.
Water, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Silica, Butylene Glycol, Sorbeth-30 Tetraisostearate, Dipropylene Glycol, Synthetic Fluorphlogopite, Benzyl Alcohol, Sorbitan Sesquiisostearate, Acrylates/Beheneth-25 Methacrylate Copolymer, Ppg-8 Ceteth-20, Chlorphenesin, Dehydroacetic Acid, Tin Oxide, Sodium Hydroxide, Phenoxyethanol, Iron Oxides (CI 77491), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.