DTLA
ColourPop Crème Gel Liner
ColourPop DTLA is a moderately cool-toned, dark blue with a matte finish. It is a permanent eyeliner that retails for $7.00 and contains 0.007 oz.
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ColourPop DTLA Creme Gel Liner ($5.00 for 0.01 oz.) is described as a "deep blackened blue." It's a deep, navy blue with very fine pearl. It had good color coverage in one pass, and the texture of the eyeliner was creamy, so it glided on without tugging on the lash line. I was able to wear it for a full eight hours before it started to thin along the outer edge. Marc Jacobs Beauty Over(night) (P, $25.00) is less shimmery, cooler (95% similar). NARS Darklight (P, $24.00) is darker (90% similar). Urban Decay Mainline (P, $22.00) is less shimmery, lighter, warmer (90% similar). MAC Waveline (DC, $16.00) is less shimmery, darker (90% similar). Fenty Beauty Navy or Die (P, $22.00) is lighter, cooler (90% similar). Marc Jacobs Beauty (Wave)length (68) (P, $26.00) is more shimmery, lighter (90% similar). MAC Petrol Blue (P, $15.00) is more shimmery, brighter (90% similar). MAC Bionic Bae (LE, $17.00) is more shimmery, darker (90% similar). MAC Blue Stripe (LE, $16.00) is darker (90% similar). MAC Sudsy (LE, $17.00) is more shimmery, lighter (90% similar). Urban Decay Sabbath (DC, $22.00) is less shimmery, darker (85% similar). Buxom Pick Me Up (P, $17.00) is more shimmery, lighter, warmer (85% similar). Zoeva Female Attraction (P, $7.50) is lighter, warmer (85% similar). Charlotte Tilbury Super Blue (Matte) (PiP, ) is less shimmery, darker, cooler (85% similar). Sephora Sailor Suit (DC, $10.00) is more shimmery, warmer (85% similar). ColourPop DTLA (P, $7.00) is less shimmery, darker (85% similar). MAC Cool Jazz (P, $17.00) is less shimmery, lighter, brighter (85% similar). bareMinerals Noon (P, $15.00) is darker (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
DTLA
PPermanent. $7.00.
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waterproof 18-hour colour glides on smoothly for comfortable application. its creamy formula makes blending super easy and sets for long-lasting looks. with super pigmented shades from ultra-wearable hues to bold brights, it's perfect for your everyday routine, colourful looks or sexy, smokey glam!.