Colour Pop Time Square is a moderately warm-toned, dark beige with a matte finish. It is a limited edition lipstick that retails for $6.50 and contains 0.11 oz.
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ColourPop Time Square Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a muted, medium-dark rosy beige with subtle, warmer undertones and a mostly matte finish. The texture was thin, almost runny, but smooth and very pigmented. The color was easy to apply on the lips before it dried down, though it didn't fully dry down for almost an hour (there were a few areas that still has very light transfer). This shade wore well for six and a half hours before starting to fade noticeably, and it was moderately drying after four hours of wear. MAC Bronx (P, $20.00) is lighter (90% similar). Make Up For Ever M101 (P, $22.00) is darker, warmer (90% similar). Burberry Dusty Pink (406) (P, $35.00) is lighter, cooler (90% similar). Sephora Alter-ego (72) (P, $14.00) is warmer (85% similar). Too Faced Sugar Cookie (LE, $21.00) is lighter, warmer (85% similar). NYX Mauve Mist (P, $7.50) is darker (90% similar). Marc Jacobs Beauty Sugar High (292) (P, $30.00) is brighter, warmer (85% similar). Marc Jacobs Beauty Cream and Sugar (P, $30.00) is lighter, glossier (85% similar). Kat Von D Bow 'n' Arrow (P, $20.00) is warmer (80% similar). Dose of Colors Nude Chica (LE, $18.00) is warmer (85% similar). Anastasia Soft Touch (P, $18.00) is lighter (85% similar). Kat Von D Lovecraft (DC, $21.00) is cooler (85% similar). Colour Pop Beeper (P, $6.50) is darker, warmer (85% similar). MAC LarLarLee (LE, $20.00) is lighter (80% similar). NARS Raw Love (P, $26.00) is darker, cooler (80% similar). Smashbox Safe Word (P, $21.00) is darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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