Chanel L'Amoureuse (47) is a very cool-toned, light-medium plum with a satin finish. It is a permanent lipstick that retails for $40.00 and contains 0.12 oz.
Chanel L'Amoureuse (47) Rouge Allure Velvet ($35.00 for 0.12 oz.) is a muted, pinky-berry with a satin finish. It had mostly opaque color coverage, but it wasn't fully opaque. The color applied evenly for the most part, but it didn't apply as flawlessly as La Malicieuse. The color wore well for four hours, which is about average. It was neither drying nor hydrating. MAC Private Party (LE, $16.00) is more muted, cooler-toned. NARS Never Say Never (P, $25.00) is darker, more muted. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Elevating matte to a new elegance, this next-generation, non-drying matte lipstick glides on lips with intensely rich colour and a sumptuously soft, velvet matte finish.