Chanel Rayonnante (145) is a very cool-toned, light-medium plum with a luminous finish. It is a permanent lipstick that retails for $38.00 and contains 0.12 oz.
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Chanel Rayonnante (145) Rouge Allure Lip Colour ($35.00 for 0.12 oz.) is brightened, pinky-plum with cool undertones and a luminous finish. It had semi-opaque pigmentation, so it didn't deliver the "full coverage" as promised. The texture was lightly creamy with some slip, and it felt lightweight and comfortable to wear. It was lightly hydrating, and it lasted for four hours on me. Chanel Fougueuse (138) (P, $34.00) is brighter, pinker. Revlon Plum Velour (P, $7.99) is darker. Urban Decay Turn On (P, $22.00) is brighter. Too Faced So Berry Sexy (P, $21.00) is darker. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The next generation of ROUGE ALLURE dresses lips with unmistakable attitude. A new formula with concentrated, ultra-thin pigments offers radically intense colour with full coverage and a satin finish. Leaves lips supple and protected with lasting comfort.