Chanel La Malicieuse (46) & L'Amoureuse (47) Rouge Allure Velvets Reviews, Photos, Swatches

Chanel La Malicieuse (46) Rouge Allure Velvet
Chanel La Malicieuse (46) Rouge Allure Velvet

For spring, Chanel’s added two new (and permanent!) shades of the Chanel Rouge Allure Velvet ($35.00 for 0.12 oz.) formula. This formula is supposed to have “intensely rich, long-wearing colour [with a] soft, velvet matte finish [that is] non-drying.”

Chanel La Malicieuse (46) Rouge Allure Velvet ($35.00 for 0.12 oz.) is a brightened, coral-red with warm undertones and a satin-matte finish. It had very nearly opaque color coverage (there seemed to be a hint of translucency), and the color applied smoothly and evenly over the lips without dragging. The consistency was lightly creamy, but not too slick or emollient, and lasted for six hours. I found it slightly drying towards the end of the wear. Marc Jacobs Beauty Shout (138) (LE, $30.00) is lighter. Make Up For Ever #37 (P, $19.00) is brighter. See comparison swatches / view dupes.

Chanel L’Amoureuse (47) Rouge Allure Velvet ($35.00 for 0.12 oz.) is a muted, pinky-berry with a satin finish. It had mostly opaque color coverage, but it wasn’t fully opaque. The color applied evenly for the most part, but it didn’t apply as flawlessly as La Malicieuse. The color wore well for four hours, which is about average. It was neither drying nor hydrating. MAC Private Party (LE, $16.00) is more muted, cooler-toned. NARS Never Say Never (P, $25.00) is darker, more muted. See comparison swatches / view dupes.

Chanel La Malicieuse (46) Rouge Allure Velvet
Chanel La Malicieuse (46) Rouge Allure Velvet

Chanel La Malicieuse (46) Rouge Allure Velvet
Chanel La Malicieuse (46) Rouge Allure Velvet

Chanel La Malicieuse (46) Rouge Allure Velvet
Chanel La Malicieuse (46) Rouge Allure Velvet

Chanel La Malicieuse (46) Rouge Allure Velvet
Chanel La Malicieuse (46) Rouge Allure Velvet

Chanel La Malicieuse (46) Rouge Allure Velvet
Chanel La Malicieuse (46) Rouge Allure Velvet

Chanel La Malicieuse (46) Rouge Allure Velvet
Chanel La Malicieuse (46) Rouge Allure Velvet

Chanel L'Amoureuse (47) Rouge Allure Velvet
Chanel L’Amoureuse (47) Rouge Allure Velvet

Chanel L'Amoureuse (47) Rouge Allure Velvet
Chanel L’Amoureuse (47) Rouge Allure Velvet

Chanel L'Amoureuse (47) Rouge Allure Velvet
Chanel L’Amoureuse (47) Rouge Allure Velvet

Chanel L'Amoureuse (47) Rouge Allure Velvet
Chanel L’Amoureuse (47) Rouge Allure Velvet

Chanel L'Amoureuse (47) Rouge Allure Velvet
Chanel L’Amoureuse (47) Rouge Allure Velvet

Chanel L'Amoureuse (47) Rouge Allure Velvet
Chanel L’Amoureuse (47) Rouge Allure Velvet

Makeup Look
On face:
  • Guerlain Terracotta Joli Teint Foundation
  • Guerlain Les Voilettes Loose Powder
  • Giorgio Armani Daybreak Cheek Fabric

54 Comments

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Veronica Avatar

I seem to recall you having a hard time with the Velvet formula when you first reviewed it – I wonder if they reformulated or it was just that specific shade that was so drying. Interesting how slick they wear when they look so matte in the tube!

Christine Avatar

I feel like they’ve reformulated it, because it TORE MY LIPS UP! with the first batch. I mean, to the point where I couldn’t even review the full range! I heard they reformulated it, but it’s tough to get brands to really confirm that sometimes!

Anna Avatar

I think I might get L’Amoreuse. Its color is gorgeous & right up my alley. Recently I grew to like matte & satiny lipsticks. L’Adoree is my fave from Chanel, but since we have spring, it’s time to get something more spring-like. 🙂

Sylirael Avatar

La Malicieuse is beautiful (hooray for coral!), and the name is great 😀 If there are good matte corals out there, I might have to start getting into mattes more!

Mind you, I wouldn’t exactly say that these are precisely true, dry ‘matte’ finishes…but then that’s probably why they really appeal to me…

WendyM Avatar

Out of the latest postings of Chanel lip products, I think these two are about the most attractive to me. It’s interesting they look more matte in the bullet than they do on your lips.

Denise Avatar

As much as I’m liking the La Malicieuse i’ve just bought the Estee Lauder pure colour envy sculpting lipstick in Defiant Coral (Thanks Christine!) which I’m loving but looks almost similar to the Malicieuse therefore: Gonna leave it. My Coral lipstick collection is starting to get out of control. Eep!

Rachel B Avatar

A perfect dupe for the coral-red one is Lorac’s True Red (in their skinny lipstick line). It’s a better formula too.

NeK Avatar

I tried malicieuse and cambon at the counter and could not see a difference in color. I did half my lip with each (right and left) and of course one is matte but I saw no difference in color, yet here it looks different. I wonder why.

Serena Avatar

I have La Malicieuse as well as Rouge Noir in the Allure range and for a high-end product I’m a little disappointed. The packaging is excellent and the colours are nice, but after a while i found they can look flaky on your lip and they also fade quickly. Mac lipsticks work better and have similar colours:(

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