Chanel Imperial (73) Rouge Allure Velvet ($37.00 for 0.12 oz.) is a medium red with neutral undertones and a semi-matte finish. It had nearly opaque pigmentation that applied evenly and smoothly across my lips without tugging. The lipstick had a velvety, glide-on consistency that never felt slippery or "wet," so the product didn't slide around when worn. The color stayed on well for five and a half hours, left a faint stain behind, and was neither drying nor hydrating.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.