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Milani Beloved & Crush Amore Matte Lip Cremes

Milani Beloved Amore Matte Lip Creme
Milani Beloved Amore Matte Lip Creme

Milani Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is a new, limited edition liquid lipstick that dries to a matte finish. You’ll mostly find them at your local drugstore (I got mine from Walgreens), but they are available online as well through Milani directly. These have a very thin, liquid-y consistency–they easily get outside the lines and in general, the applicator can apply far more than you need, so I highly recommend a little patience and maybe using a lip brush (if you can) to apply and get really precise, neat lines. The formula has a longer dry down–about five to ten minutes before you can press your lips together–and gets very tacky after two minutes or so (do NOT! press your lips together or else you will lift color in large patches!). They’re one of the lesser drying liquid lipsticks I’ve come across (but these did get a bit drying after four to six hours of continuous wear), and they are long-wearing and pigmented. They have a moderately strong sweet, vanilla scent.

Milani Beloved Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is described as a “brown rose.” It’s a muted, medium-dark plummy brown with warm undertones and a matte finish. It had rich, opaque color payoff with a thin, highly spreadable consistency, which gave really smooth and even coverage, but it does make it a little harder to apply if you don’t wipe the applicator a bit prior to application (think of it like mascara). It wore well for eight hours and was a touch drying after six hours of wear. MAC Bad Girl RiRi (LE, $17.50) is glossier (90% similar). Colour Pop Bumble (P, $6.50) is cooler (90% similar). NARS Mayflower (DC, $28.00) is less pigmented, glossier (90% similar). NARS Bansar (P, $25.00) is lighter, warmer, glossier (85% similar). Maybelline Nude Nuance (P, $7.99) is darker, more muted, glossier (90% similar). Colour Pop Mosh Pit (LE, $5.00) is darker, glossier (90% similar). Kat Von D Double Dare (P, $20.00) is cooler (90% similar). Urban Decay Liar (P, $17.00) is lighter, glossier (80% similar). Tarte Beach Bum (P, $22.00) is darker, cooler, glossier (85% similar). Tarte TBT (P, $20.00) is lighter, cooler (85% similar). Tarte Front Row (P, $20.00) is darker, cooler (85% similar). Tarte Delish (P, $20.00) is cooler (80% similar). See comparison swatches / view dupes side-by-side.

Milani Crush Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is described as a “warm brick brown.” It’s a dark red-toned brown with warm undertones and a matte finish. It had semi-opaque pigmentation that looked smooth once it dried down, but it was somewhat uneven–there were places that appeared darker than others, even though I didn’t see so much actual streaking. The color lasted for eight hours before having noticeable fading, and it felt a little drying after the six-hour mark. Kat Von D Plath (LE, $20.00) is cooler (95% similar). Kat Von D Vampira (P, $20.00) is darker (80% similar). Colour Pop Kae (LE, $6.50) is darker, warmer (80% similar). Colour Pop Lax (P, $6.50) is darker, cooler (80% similar). Colour Pop Limbo (P, $6.50) is darker, cooler (80% similar). Colour Pop Rooch (LE, $6.50) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Beloved
Beloved
9
Product
10
Pigmentation
8.5
Texture
10
Longevity
4.5
Application
93%
Total
Crush
Crush
8
Product
9
Pigmentation
8
Texture
10
Longevity
4
Application
87%
Total

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Kat Von D Magick, Tijuana, Mercy Studded Kiss Lipsticks

Kat Von D Magick Studded Kiss Lipstick
Kat Von D Magick Studded Kiss Lipstick

Kat Von D Magick Studded Kiss Lipstick ($21.00 for 0.10 oz.) is described as a “sweet dusty pink.” It’s a lightly brightened, light-medium rosy pink with subtle, warm undertones and very fine shimmer. It had mostly opaque pigmentation with creamy texture that glided across lips easily. It was much thicker and creamier compared to the Studded Kiss shades I tried when they first launched. The color wore for six hours and was just a touch drying after four hours of wear. Urban Decay Backtalk (DC, $22.00) is more muted, cooler (95% similar). Urban Decay Criminal (P, $17.00) is lighter, warmer (90% similar). Milani Lust (LE, $8.99) is warmer, less glossy (90% similar). Colour Pop Solow (P, $6.50) is lighter, less glossy (90% similar). MAC Mmmmmm (LE, $17.50) is more muted, cooler (90% similar). Colour Pop Cami (P, $5.00) is less shimmery, darker (90% similar). Jouer Blush (P, $18.00) is less shimmery, less glossy (90% similar). Colour Pop Cami (P, $5.00) is darker, cooler (90% similar). NARS Anna (P, $34.00) is cooler (85% similar). MAC Mehr (P, $17.50) is darker (95% similar). Urban Decay Backtalk (P, $18.00) is less shimmery, darker, cooler (85% similar). MAC Baby's All Right (LE, $17.50) is lighter, more muted (90% similar). NARS American Woman (P, $26.00) is darker, less glossy (90% similar). Kat Von D Lovecraft (DC, $21.00) is lighter (90% similar). NYX Euro Trash (P, $6.00) is darker, warmer, glossier (90% similar). Marc Jacobs Beauty Infamous (228) (P, $30.00) is darker, brighter, warmer (85% similar). Bite Beauty Sake (P, $26.00) is darker, cooler (85% similar). Givenchy Brun Vintage (105) (P, $36.00) is brighter, warmer (80% similar). Colour Pop Clueless (P, $6.50) is lighter, less glossy (80% similar). Surratt Beauty Perfectionniste (P, $34.00) is brighter, less pigmented, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Kat Von D Tijuana Studded Kiss Lipstick ($21.00 for 0.10 oz.) is described as a “vibrant Spanish red.” It’s a bright, medium red with neutral-to-cool undertones. I see pink in the base when I sheer it out, but it pulls closer to neutral to warm against my skin tone. The texture is lightweight and comfortable to wear for the first five hours, and then it gets a little drying after that but wears closer to eight hours. It applies evenly and smoothly without dragging, though it isn’t quite as creamy as a shade like Magick, it is a lot easier to apply than the original Studded Kiss line was for me. Kat Von D Outlaw (P, $20.00) is lighter, brighter (95% similar). Sephora Always Red (LE, $14.00) is cooler (95% similar). MAC High Heels (LE, $21.00) is less glossy (95% similar). MAC Steam Heat (LE, $17.50) is lighter, more muted (95% similar). Tom Ford Beauty Ruby Rush (07) (P, $54.00) is lighter, brighter, cooler (95% similar). Colour Pop Silhouette (LE, $6.50) is lighter (95% similar). MAC Leading Lady Red (LE, $18.00) is cooler (90% similar). Milani Desire (LE, $8.99) is cooler, less glossy (90% similar). Bite Beauty Candied Maple (LE, $24.00) is brighter, warmer, glossier (90% similar). Urban Decay Doubt (P, $17.00) is cooler (90% similar). Anastasia Ruby (P, $18.00) is darker (90% similar). Tarte Bae (P, $20.00) is darker, cooler (90% similar). Make Up For Ever Red Ink (LE, ) is darker, cooler (90% similar). NARS Mysterious Red (P, $27.00) is cooler (90% similar). MAC Tenor Voice (LE, $17.50) is lighter, brighter (90% similar). MAC Feels So Grand (P, $21.00) is darker, more muted (90% similar). Maybelline Siren in Scarlet (P, $7.99) is lighter, brighter (90% similar). MAC Ruby (LE, $17.50) is lighter, glossier (90% similar). MAC Starlett Scarlet (LE, $18.00) is lighter (90% similar). MAC Reddy to Go (P, $20.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Kat Von D Mercy Studded Kiss Lipstick ($21.00 for 0.10 oz.) is described as “romantic garnet berry.” It’s a muted, medium-dark plum with soft, warm undertones and violet and pink pearl. It had semi-opaque pigmentation with a lightly creamy consistency where I did feel some of the shimmer particles, but it wasn’t rough or painful to use. The finish is more of a frosted satin then matte, though it becomes more matte after a few hours of wear. On me, it lasted for seven hours and was a little drying after the fifth hour of wear with a little bit of settling into lip lines, but it is creamy enough that it can be smoothed out by rubbing your lips together for the most part. Too Faced Ursula (P, $22.00) is more shimmery, cooler (90% similar). NYX Biker Babe (P, $7.50) is cooler (90% similar). MAC On and On (P, $17.50) is glossier (90% similar). MAC Approaching Storm (LE, $18.00) is more muted, less pigmented, glossier (90% similar). Ciate Forbidden (P, $19.00) is darker, cooler (85% similar). Bite Beauty Plum (LE, $24.00) is less shimmery, lighter, glossier (85% similar). MAC Fixed on Drama (LE, $17.50) is less shimmery, warmer (85% similar). Urban Decay Mirana (LE, $18.00) is less shimmery, darker, cooler (85% similar). MAC Crowned (LE, $21.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA SUMMARY | Kat Von D Studded Kiss Lipstick ($21.00 for 0.10 oz.) is supposed to have “bold color” with “long-lasting wear and luxe comfort.” I reviewed several of these shades when they were first released, and a lot of them were so dry that they were stiff to the point of dragging, tugging, and were nearly painful to apply, though not all. I was completely surprised by the recent release of new shades (all permanent), as many of them were surprisingly creamy, comfortable to apply, and really felt like a major departure from a lot of the ones I had tried from the initial release. They are fairly pigmented, long-wearing, and vary from not drying to slightly drying.

Magick
Magick
8.5
Product
9.5
Pigmentation
9
Texture
10
Longevity
5
Application
93%
Total
Tijuana
Tijuana
8.5
Product
9.5
Pigmentation
8.5
Texture
10
Longevity
5
Application
92%
Total
Mercy
Mercy
8.5
Product
9
Pigmentation
8.5
Texture
9
Longevity
4.5
Application
88%
Total

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Kat Von D Piaf, Nayeon, Plan 9 Studded Kiss Lipsticks

Kat Von D Piaf Studded Kiss Lipstick
Kat Von D Piaf Studded Kiss Lipstick

Kat Von D Piaf Studded Kiss Lipstick ($21.00 for 0.10 oz.) is described as a “cool chocolate with purple shimmer.” It’s a deepened red-toned brown with fine violet shimmer. The shimmer is what makes it harder to dupe. It’s a chameleon of a color as the undertone seems to shift a lot depending on the natural light; sometimes it looks cooler, sometimes it is warmer, and sometimes it appears very dark and other times more of a true brown. The texture had some slip, and it applied without tugging, though the consistency has some tackiness to it applied. It didn’t apply evenly, and it only had semi-opaque coverage. The lipstick lasted for six hours, was lightly drying, and settled into lip lines noticeably after four hours of wear. Kat Von D Damned (P, $20.00) is less shimmery, less glossy (90% similar). MAC Chestnut (P, $17.50) is less shimmery, warmer (90% similar). MAC Antique Velvet (P, $17.50) is less shimmery, lighter (90% similar). Bite Beauty Whiskey (P, $26.00) is less shimmery, darker, cooler (80% similar). MAC Living Legend (LE, $17.50) is less shimmery, cooler (90% similar). Obsessive Compulsive Cosmetics Anita (P, $18.00) is less shimmery, brighter, glossier (85% similar). Bite Beauty Elderberry (LE, $24.00) is less shimmery, cooler (85% similar). Colour Pop Embellish (P, $6.50) is less shimmery, darker (85% similar). See comparison swatches / view dupes side-by-side.

Kat Von D Nayeon Studded Kiss Lipstick ($21.00 for 0.10 oz.) is described as a “pitch black with gunmetal shimmer.” It’s a dark, charcoal black with l ighter silver and gray shimmer with a neutral-to-warm undertone (the base pulls a bit brownish on me). The texture of the lipstick has a noticeable “grit” from the sparkle, though it isn’t sharp or painful to use, but you can tell the lipstick is packed full of shimmery bits. It is one of the better-applying black lipsticks I’ve tried, as it didn’t tug on the lips at all, and there was enough creaminess that it covered well without streaking. This shade was mostly opaque, lasted for six and a half hours and was just a tiny bit drying. MAC Hautecore (LE, $17.50) is less shimmery, darker, glossier (90% similar). NYX Cold Hearted (P, $6.00) is more shimmery, lighter (80% similar). NYX Chambord (P, $6.00) is less shimmery, darker (90% similar). Maybelline Pitch Black (P, $7.49) is less shimmery (85% similar). Make Up For Ever #50 (P, $19.00) is less shimmery, darker, glossier (85% similar). MAC Kling It On (LE, $17.50) is lighter, less pigmented (85% similar). Kat Von D Slayer (DC, $21.00) is less shimmery, lighter, less pigmented (85% similar). Maybelline Gunmetal (P, $7.49) is more shimmery, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Kat Von D Plan 9 Studded Kiss Lipstick ($21.00 for 0.10 oz.) is described as an “opaque, deep sea foam green.” It’s a muted, medium-dark emerald green with cool undertones and a fine emerald green pearl. It had semi-opaque color payoff with light slip so it didn’t tug on the lips. It could have applied more evenly, though, and it may be a shade where a good lip liner or lip pencil may take it the rest of the way. It does stain the lips quickly, though the color lasted for six hours on me and was neither drying nor hydrating. NYX Risque (P, $6.00) is more shimmery, lighter, cooler (90% similar). Kat Von D Plan 9 (P, $19.00) is more shimmery, less pigmented, lower quality (90% similar). Obsessive Compulsive Cosmetics Cosplay (P, $18.00) is less shimmery, brighter, more pigmented (85% similar). Urban Decay Hawkeye (P, $17.00) is darker, glossier (90% similar). MAC Deep with Envy (LE, $17.50) is less shimmery, darker (85% similar). Obsessive Compulsive Cosmetics Whatever (LE, $17.00) is more shimmery, lighter, warmer (80% similar). Colour Pop Bunny (LE, $5.00) is darker, warmer (80% similar). Dior Clover Matte (400) (LE, $35.00) is lighter, cooler, lower quality (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA SUMMARY | Kat Von D Studded Kiss Lipstick ($21.00 for 0.10 oz.) is supposed to have “bold color” with “long-lasting wear and luxe comfort.” I reviewed several of these shades when they were first released, and a lot of them were so dry that they were stiff to the point of dragging, tugging, and were nearly painful to apply, though not all. I was completely surprised by the recent release of new shades (all permanent), as many of them were surprisingly creamy, comfortable to apply, and really felt like a major departure from a lot of the ones I had tried from the initial release. They are fairly pigmented, long-wearing, and vary from not drying to slightly drying.

Piaf
Piaf
7
Product
8.5
Pigmentation
8
Texture
8.5
Longevity
4
Application
80%
Total
Nayeon
Nayeon
8.5
Product
9
Pigmentation
8.5
Texture
10
Longevity
5
Application
91%
Total
Plan 9
Plan 9
8
Product
8.5
Pigmentation
8.5
Texture
9
Longevity
4.5
Application
86%
Total

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ColourPop Be-dazzled & Guess Ultra Matte Liquid Lipsticks

ColourPop Be-dazzled Ultra Matte Liquid Lipstick
ColourPop Be-dazzled Ultra Matte Liquid Lipstick

ColourPop Be-dazzled Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “deep true purple.” It’s a lightly brightened, medium purple with cool undertones and a vinyl-like sheen. It doesn’t dry down to a fully flat matte finish like a lot of the other shades have. It had mostly opaque pigmentation with a thin consistency that is a little harder to apply evenly. The formula feels clingier and really emphasizes the natural texture and lines on the lips in a way that makes them look somewhat shirveled–it’s not as soft or smooth as the average ColourPop liquid lipstick. I noticed the color flaking away from the center of the mouth after four hours of wear, and it was fairly drying over time, though most of the color lasted for six and a half hours. Makeup Geek Electric Slide (LE, $12.00) is darker, more muted (90% similar). Kat Von D Roxy (P, $20.00) is more muted (90% similar). Kat Von D Roxy (P, $19.00) is glossier (90% similar). Estee Lauder Shameless Violet (P, $30.00) is lighter, warmer (85% similar). Kat Von D Roxy (LE, $21.00) is lighter (85% similar). MAC She-Rebel (LE, $20.00) is more shimmery, lighter (80% similar). MAC Matte Royal (LE, $17.50) is darker, cooler (80% similar). Illamasqua ESP (P, $24.00) is more shimmery, lighter, warmer (80% similar). MAC 4Eva (P, $17.50) is lighter (80% similar). Obsessive Compulsive Cosmetics Belladonna (DC, $18.00) is lighter, warmer, glossier (80% similar). MAC Recollection (P, $21.00) is lighter, warmer, less glossy (80% similar). Illamasqua Kontrol (P, $24.00) is darker, more muted (80% similar). See comparison swatches / view dupes side-by-side.

ColourPop Guess Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “dark blackened violet.” It’s a blackened purple with subtle, cool undertones and a matte finish. It had semi-opaque pigmentation (one of the least pigmented shades I’ve encountered in the line-up!) that dries down to a mostly matte finish. Unfortunately, as it is a very dark color, that sheerness also came with unevenness. It wore for eight hours without flaking, and it was moderately drying after six and a half hours of wear. Obsessive Compulsive Cosmetics Stud (LE, $17.00) is lighter, glossier (90% similar). Too Faced Melted Villain (P, $21.00) is darker, glossier (85% similar). Bite Beauty Black Truffle (P, $26.00) is darker, glossier (85% similar). MAC Which Witch (LE, $17.50) is warmer, glossier (85% similar). MAC Smoked Purple (P, $17.50) is warmer (85% similar). Urban Decay Vanity (P, $18.00) is darker, brighter (80% similar). NARS Wild Night (P, $26.00) is warmer (80% similar). Maybelline Concrete Jungle (P, $7.49) is lighter, glossier (80% similar). See comparison swatches / view dupes side-by-side.

Formula Summary: ColourPop Ultra Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a long-wearing, pigmented lipstick that starts off glossy and dries down quickly to that super flat matte finish. They have minimal transfer with some of the lighter shades having almost none for the first few hours of wear, but any time you’ve had a meal, they lose that transfer-resistant quality to a noticeable degree. They tend to wear anywhere from six to ten hours with darker shades maintaining better color coverage and wear over a longer period of time. Some shades get a little drying about two-thirds to three-fourths through the wear, while a few shades have been fairly non-drying even many hours into wear. They fade away evenly with most color loss occurring from the center of the lips if eating a more oil-based meal but the majority of color survives a meal. Reapplication has been hit or miss and tends to depend on how well it wore away and how easily the shade applies normally, but reapplication tends to emphasize the lip’s natural texture significantly compared to initial application and gives lips a very wrinkled, dried-up look. I’ve layered gloss on top of some shades with moderate success, though it will obviously lose the matte finish and will transfer and I’ll get tiny flakes where the matte lip color has lifted by mixing with gloss but has been pretty minimal. The formula had no discernible taste or scent.

Be-dazzled
Be-dazzled
C+

Limited Edition

7
Product
9
Pigmentation
7
Texture
8
Longevity
4
Application
78%
Total
Guess
Guess
B-

Permanent

7
Product
8
Pigmentation
8
Texture
10
Longevity
4
Application
82%
Total

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Urban Decay Sheer Beso & Sheer Bittersweet Sheer Revolution Lipsticks

Urban Decay Sheer Beso Sheer Revolution Lipstick
Urban Decay Sheer Beso Sheer Revolution Lipstick

Urban Decay Sheer Beso Sheer Revolution Lipstick ($22.00 for 0.09 oz.) is described as a “sheer mauve-pink.” It’s a muted, medium-dark plum with subtle, warm undertones and a soft sheen. It had semi-sheer color coverage that applied fairly evenly over lips and wore for four and a half hours. The formula was lightly hydrating and comfortable to wear. I personally love these types of colors, and one that wears decently but still has that translucency made this one a favorite for me (personally, of course). Urban Decay Sheer Rapture (P, $17.00) is darker (95% similar). Tom Ford Beauty La Piscine (LE, $36.00) is darker (90% similar). Chanel Noir Moderne (128) (P, $37.00) is darker (90% similar). Chanel Irresistible (62) (DC, $34.00) is brighter (85% similar). MAC Nippon (P, $17.50) is warmer (90% similar). Clinique Black Honey (P, $15.00) is darker (85% similar). Tom Ford Beauty Collin (P, $36.00) is darker, more pigmented, warmer (90% similar). Buxom Dolly (LE, $21.00) is warmer (85% similar). Urban Decay Rush (DC, $22.00) is more pigmented, cooler (90% similar). Buxom Centerfold (LE, $21.00) is lighter (90% similar). Chanel Etourdie (98) (P, $37.00) is warmer (85% similar). Chanel Suzanne (438) (P, $37.00) is darker, warmer (85% similar). Tarte Berry (P, $19.00) is warmer (80% similar). MAC Mystical (LE, $17.50) is lighter, brighter, warmer (80% similar). Chanel Roussy (426) (P, $37.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Sheer Bittersweet Sheer Revolution Lipstick ($22.00 for 0.09 oz.) is described as a “sheer, bright red-purple.” It’s a lightly brightened, medium fuchsia magenta with cool undertones and a luminous sheen. It had semi-sheer color coverage with a lightly creamy consistency that “melts” and applies without tugging on the lips. The color could apply a bit more evenly, though the brightness of the shade distracts from some of the unevenness in application. It wore for four hours on me, and it was lightly moisturizing over time. Christian Louboutin Beaute Ronron (P, $90.00) is darker, more pigmented (90% similar). MAC Bold Spring (P, $25.00) is lighter, brighter (90% similar). MAC Outrageously Fun (LE, $17.50) is lighter, more pigmented (90% similar). YSL Mauve Nihiliste (58) (P, $36.00) is warmer, less glossy (90% similar). Marc Jacobs Beauty Happy Ending (116) (DC, $30.00) is lighter, brighter, more pigmented (85% similar). MAC Boutique Pink (LE, $25.00) is lighter, brighter (85% similar). Tom Ford Beauty Jack (P, $36.00) is darker, brighter, more pigmented (90% similar). Colour Pop Pasties (LE, $5.00) is darker, more pigmented (85% similar). MAC Lust Extract (LE, $17.00) is lighter, brighter (85% similar). Maybelline Orchid Ecstasy (730) (P, $7.49) is darker, brighter (80% similar). Givenchy Rose Perfecto (209) (P, $36.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Sheer Revolution Lipstick ($22.00 for 0.09 oz.) is a range of ten shades that are sheerer, but still more pigmented than not, compared to the original Revolution formula. They seem to melt in a way that tends to self-level the color on lips, so they don’t look quite as uneven over time. The upside is that they wore a little longer than average when compared to other similarly-textured formulas.

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Urban Decay Speedball Revolution Lipstick

Urban Decay Speedball Revolution Lipstick
Urban Decay Speedball Revolution Lipstick

Urban Decay Speedball Revolution Lipstick ($22.00 for 0.09 oz.) is described as a “deep, vibrant purple.” It’s a brightened, meidum-dark purple with warm, pinky undertones, very fine magenta and violet pearl, and a glossy sheen. Colour Pop Leather (P, $5.00) is darker, less glossy (90% similar). MAC Own the Look (LE, $19.00) is less glossy (90% similar). Colour Pop Zipper (P, $6.50) is darker, less glossy (90% similar). MAC Strong Woman (LE, $17.50) is lighter, warmer, less glossy (90% similar). Anastasia Vintage (P, $20.00) is lighter, less glossy (90% similar). MAC Punk Couture (P, $17.50) is darker, less glossy (90% similar). Urban Decay Pandemonium (P, $17.00) is cooler, less glossy (85% similar). Urban Decay Jawbreaker (P, $17.00) is cooler, less glossy (85% similar). Colour Pop Lychee (LE, $6.50) is lighter, less glossy (85% similar). MAC Heroine (P, $17.50) is lighter, brighter, less glossy (80% similar). Maybelline Vibrant Violet (P, $7.99) is lighter, less glossy (80% similar). See comparison swatches / view dupes side-by-side.

This is a new shade that’s been added to the Revolution Lipstick range that is exclusive to UrbanDecay.com. If you’re unfamiliar with the Revolution formula, it’s supposed to have a “super creamy texture” with “insane pigmentation” while being a hydrating, long-wearing formula. The consistency of this is light-medium in thickness but feels fairly lightweight with a smidgen of tackiness that develops over time. It had more slip than some shades in the range, and it was only semi-opaque for me, so it didn’t apply as evenly (or look as smooth) as I would have liked (or compared to many shades in the formula). Applied, it wore for six hours, and it was nicely hydrating, but I had some color settle into lip lines. I’m so happy to see more and more purple lipsticks making it front and center these days–it feels like purple lip is a minor trend this year.

Speedball

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