elf Light/Medium Halo Glow Liquid Filter

elf Light-Medium Halo Glow Liquid Filter ($14.00 for 1.06 oz.) is a light-medium peach with moderate, warm undertones, so it appeared almost pinkish compared to other shades in the range. This was least like other comparable formulas on the market as a shade, as other shades...

elf Light-Medium Halo Glow Liquid Filter ($14.00 for 1.06 oz.) is a light-medium peach with moderate, warm undertones, so it appeared almost pinkish...

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Maybelline Wicked Vinyl Ink Lip Color

Maybelline Wicked Super Stay Vinyl Ink Liquid Lipcolor ($12.99 for 0.14 oz.) is a vivid, medium-dark ruby red with strong, cool undertones--almost reading as a pinky-red--paired with a shiny, cream-like finish.

  • Nearly opaque pigmentation
  • Fluid, spreadable, creamy
  • Set to a...

Maybelline Wicked Super Stay Vinyl Ink Liquid Lipcolor ($12.99 for 0.14 oz.) is a vivid, medium-dark ruby red with strong, cool undertones--almost...

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Urban Decay x She/Hulk Collection Launches August 24th

Urban Decay x She/Hulk Collection Launches August 24th

Become the Super Hero you were meant to be 💚 Get the ALL-NEW LIMITED-EDITION URBAN DECAY | @marvelstudios' SHE-HULK collection coming soon to UrbanDecay.com.

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Rose Inc Delphine Blush Divine Cream Blush

Rose Inc Delphine Blush Divine Clean Dewy Cream Blush ($18.00 for 0.15 oz.) is a darker peach with warm, orange undertones and a natural sheen.

  • Opaque coverage (but easy to apply less/sheer out if desired)
  • Creamy, emollient, lightly tacky to the touch
  • Applied well with...

Rose Inc Delphine Blush Divine Clean Dewy Cream Blush ($18.00 for 0.15 oz.) is a darker peach with warm, orange undertones and a natural sheen.

  • Opaque...

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What is most helpful from a brand's descriptions and/or images when making a purchase?

What is most helpful from a brand's descriptions and/or images when making a purchase?

Color descriptions help a lot, even if they are off, as they usually tell me more about a product than most brand’s swatches (which often are quite digitally altered!).

— Christine

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Sydney Grace Graceful Confusion, Lavender Hill, Charming Chaos, Opulence Eyeshadows

Guerlain Exotic Orchid (214) Eyeshadow Quad

Guerlain Exotic Orchid (214) Ombres G Quad Eyeshadow Palette ($85.00 for 0.2 oz.) includes four shimmery eyeshadows that ranged from softer, more pearl-like shimmer to brighter, more sparkly and metallic finishes. Three of the four shades were very pigmented, while one was...

Guerlain Exotic Orchid (214) Ombres G Quad Eyeshadow Palette ($85.00 for 0.2 oz.) includes four shimmery eyeshadows that ranged from softer, more...

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Ulta Diamond & Platinum Appreciation Day 2022

Ulta Diamond & Platinum Appreciation Day 2022

Today and tomorrow, Ulta Diamond and Platinum members can get 10X points on select products--entire brands and thousands of products--plus, 5X points on everything else!

10X Points by Brand

These entire brands qualify for 10X points.

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Rose Inc Daylily Blush Divine Cream Blush

Rose Inc Daylily Blush Divine Clean Dewy Cream Blush ($18.00 for 0.15 oz.) is a medium coral that was slightly muted and leaned slightly orange. It dried down somewhat but still had a dewier finish.

  • Opaque coverage (but easy to apply less/sheer out if desired)
  • Creamy,...

Rose Inc Daylily Blush Divine Clean Dewy Cream Blush ($18.00 for 0.15 oz.) is a medium coral that was slightly muted and leaned slightly orange. It...

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