Pat McGrath EYEdols Eyeshadows ($25.00 for 0.04 oz.) are available today! There are 17 shades available in the singles range with 11 shades from her six-pan palettes and six new shades (Burnished Honey, Crimson Fire, Rose Venus, Corrupt Copper, Statuesque, Synthetica. Overall, the re-released shades (in single format) were consistent with the palette versions with the exception of Celestial, which felt weaker–drier, less pigmented–compared to the one my palette. The eyeshadows were, generally, pigmented, blendable, and long-wearing (upwards of 10 hours on some!).
The eyeshadow pans are not removable, unfortunately, so one would have to depot like any other single eyeshadow–I tried using tweezers and lifting on several shades to no avail. I definitely think making them pop out if desired would have been the way to go. The lids are held closed by a weak magnet, so I’m not sure they’re as secure as most single eyeshadow compacts in my stash–I wish it really locked in, but there’s definitely a magnet that pulls the lid down if it’s within 2mm of the base.
They’re also 0.04 oz. each, whereas the eyeshadow pans found in the larger Mothership and mid-sized MTHRSHP palettes are 0.07 oz. each. That being said, a lot of full-sized eyeshadows are around 0.05 oz. From a cost per ounce standpoint, eyeshadows in the Mothership palettes will run you $178.57/oz., eyeshadows in the MTHRSHP palettes will run you $130.95/oz., and the singles are $625.00/oz. For comparison, MAC (potted) eyeshadows are $340.00/oz., Urban Decay eyeshadows are $400.00/oz., NARS eyeshadows are $475.00/oz., and Tom Ford eyeshadows are $900.00/oz. Pat McGrath’s pricing tends to put the brand at high-end to luxury, sort of mid-way between NARS and Tom Ford, which seems to be where the singles’ price per ounce falls. I think it might have been better to upsize and keep them at 0.07 oz., though.
As always, more isn’t always better; it’s about spending the least amount of money on the most product you’ll actually use. There’s no point buying a palette for $125 if you’re only going to use one or two shades–then you’re paying $50 each! You also have to think about whether you use palettes or do you prefer singles because it does you no good to buy a palette and never use it either. If you’re someone who has been thinking about trying Pat McGrath eyeshadows and one of the MTHRSHP palettes has at least three shades you’d use often (and you’ll reach for a palette), then that would be a better value for you.
Also: You can get free 2-day shipping with code EYEDOLS on $25 purchases (ends 4/3). They’re also being sold in trios for $65 each (save $10).