Pat McGrath Purple Reign is a slightly cool-toned, medium-dark purple with a metallic finish. It is a discontinued eyeshadow that retails for $25.00 and contains 0.04 oz.
Pat McGrath Purple Reign Eyeshadow ($25.00 for 0.04 oz.) is a bright, medium purple with subtle, cool undertones and a pearly sheen. It was richly pigmented with a smooth, lightly creamy texture--dense and a bit more firmly-pressed in the pan--but it picked up well with a brush and applied evenly to bare skin. It stayed on well for almost nine and a half hours before fading slightly on me. It was consistent with the version found in the Subversive La Vie En Rose palette.
This shade was listed as a "EYEdols Pressed Pigment" on the packaging but I didn't see any warning about use; it contains Red 7 Lake and Red 28 Lake, both of which are listed as "no" for the eye area as color additives by FDA (these are commonly used in other "Pigment" type products that come with the "not intended to be used on the immediate eye area" warning in the US, approved for use areas like the EU).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The creamy, soft shadows ignite metallic, pearlized pigments and amplify color. Experience an emollient-like texture and sensorial feel that glides on with one-stroke, fully-pigmented, opaque color saturation and a polished, bright, multidimensional finish.