The new MAC Love Me Lipstick ($19.00 for 0.12 oz.) is supposed to have a “lighter-than-air texture” with “all-day moisturization” paired with “intense color and soft shine.” They had semi-opaque to fully opaque color coverage in a single layer, and most of the shades applied evenly and smoothly to my lips without emphasizing lip texture or sinking noticeably into my lip lines.
The texture was very lightweight, lightly creamy without too much slip, yet there was a distinctive shine to the finish. The luminosity wore down within an hour or so of wear. The formula seemed like a cross between Amplified and Cremesheens, yet there was no tackiness, and the Love Me formula was much lighter and thinner (without being clingy). The wear has ranged from three to six hours and has been lightly to moderately hydrating. They had a sweet, vanilla scent (typical of the brand) but no discernible taste.
We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get
behind and appreciate your patience! 🙂 If you have general feedback,
product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!