The formula is supposed to have a "lighter-than-air texture" with "all-day moisturization" paired with "intense color and soft shine." They had semi-opaque to fully opaque color coverage in a single layer, and most of the shades applied evenly and smoothly to my lips without emphasizing lip texture or sinking noticeably into my lip lines.
The texture was very lightweight, lightly creamy without too much slip, yet there was a distinctive shine to the finish. The luminosity wore down within an hour or so of wear. The formula seemed like a cross between Amplified and Cremesheens, yet there was no tackiness, and the Love Me formula was much lighter and thinner (without being clingy). The wear has ranged from three to six hours and has been lightly to moderately hydrating. They had a sweet, vanilla scent (typical of the brand) but no discernible taste.
The average rating based on all reviewed shade(s) in this formula is shown below.
The new M·A·C Love Me Lipstick Collection is made to express the love and respect you have for yourself – and it will sweep you off your feet. The revolutionary cream formula Lipstick is the next step beyond the iconic M·A·C mattes – representing a stunning innovation in sensation, application and wear. With a lighter-than-air texture that redefines comfort, Love Me Lipstick delivers intense colour and soft shine, along with all-day moisturization in one swipe.
Polybutene, Caprylic/Capric Triglyceride, Polyethylene, Microcrystalline Wax\Cera Microcristallina\Cire Microcristalline, Tocopheryl Acetate, Argania Spinosa Kernel Oil, Carthamus Tinctorius (Safflower) Seed Oil, Litchi Chinensis Fruit Extract, Stearalkonium Hectorite, Propylene Carbonate, Vanillin, Bht, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Bismuth Oxychloride (Ci 77163), Blue 1 Lake (Ci 42090), Bronze Powder (Ci 77400), Carmine (Ci 75470), Copper Powder (Ci 77400), Manganese Violet (Ci 77742), Red 6 (Ci 15850), Red 7 (Ci 15850), Red 21 (Ci 45380), Red 27 (Ci 45410), Red 28 (Ci 45410), Red 30 (Ci 73360), Red 7 Lake (Ci 15850), Red 22 Lake (Ci 45380), Red 28 Lake (Ci 45410), Red 30 Lake (Ci 73360), Red 33 Lake (Ci 17200), Yellow 5 Lake (Ci 19140), Yellow 6 Lake (Ci 15985)]