MAC E for Effortless is a slightly warm-toned, medium-dark red with a cream finish. It is a permanent lipstick that retails for $19.00 and contains 0.1 oz.
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MAC E for Effortless Love Me Lipstick ($19.00 for 0.1 oz.) is a rich, deep red with neutral-to-warm undertones and a creamy, luminous finish. It seemed to have a subtle, low-level pearl strewn throughout but not enough to make it appear shimmery to my eye. The texture was lightweight, lightly creamy without being tacky, heavy, or slippery, so it applied comfortably but didn't slide around over time (I didn't experience feathering). I was impressed by how smooth it appeared on my lips and how forgiving it was of any minor imperfections in lip texture. It had nearly opaque pigmentation in a single layer, which went on evenly. The color stayed on well for five and a half hours, left a faint stain behind, and was lightly hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The new M·A·C Love Me Lipstick Collection is made to express the love and respect you have for yourself – and it will sweep you off your feet. The revolutionary cream formula Lipstick is the next step beyond the iconic M·A·C mattes – representing a stunning innovation in sensation, application and wear. With a lighter-than-air texture that redefines comfort, Love Me Lipstick delivers intense colour and soft shine, along with all-day moisturization in one swipe.
Polybutene, Caprylic/Capric Triglyceride, Polyethylene, Microcrystalline Wax\Cera Microcristallina\Cire Microcristalline, Tocopheryl Acetate, Argania Spinosa Kernel Oil, Carthamus Tinctorius (Safflower) Seed Oil, Litchi Chinensis Fruit Extract, Stearalkonium Hectorite, Propylene Carbonate, Vanillin, Bht, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Bismuth Oxychloride (Ci 77163), Blue 1 Lake (Ci 42090), Bronze Powder (Ci 77400), Carmine (Ci 75470), Copper Powder (Ci 77400), Manganese Violet (Ci 77742), Red 6 (Ci 15850), Red 7 (Ci 15850), Red 21 (Ci 45380), Red 27 (Ci 45410), Red 28 (Ci 45410), Red 30 (Ci 73360), Red 7 Lake (Ci 15850), Red 22 Lake (Ci 45380), Red 28 Lake (Ci 45410), Red 30 Lake (Ci 73360), Red 33 Lake (Ci 17200), Yellow 5 Lake (Ci 19140), Yellow 6 Lake (Ci 15985)]