Time Square

ColourPop Time Square Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a muted, medium-dark rosy beige with subtle, warmer undertones and a mostly matte finish. The texture was thin, almost runny, but smooth and very pigmented. The color was easy to apply on the lips before it dried down, though it didn't fully dry down for almost an hour (there were a few areas that still has very light transfer). This shade wore well for six and a half hours before starting to fade noticeably, and it was moderately drying after four hours of wear. Make Up For Ever M101 (DC, $22.00) is darker, warmer (90% similar). MAC Bronx (P, $19.00) is lighter (90% similar). MAC Jalea (LE, $21.00) is darker, warmer (90% similar). Burberry Dusty Pink (406) (P, $35.00) is lighter, cooler (90% similar). Too Faced Sugar Cookie (LE, $21.00) is lighter, warmer (85% similar). NYX Mauve Mist (P, $7.50) is darker (90% similar). Sephora Alter-ego (72) (P, $14.00) is warmer (85% similar). Marc Jacobs Beauty Cream and Sugar (P, $30.00) is lighter, glossier (85% similar). Dose of Colors Nude Chica (LE, $18.00) is warmer (85% similar). Anastasia Soft Touch (P, $18.00) is lighter (85% similar). Natasha Denona Amorosa (36NP) (P, $25.00) is lighter, warmer, glossier (85% similar). KVD Beauty Bow 'n' Arrow (P, $20.00) is warmer (80% similar). Marc Jacobs Beauty Sugar High (292) (P, $30.00) is brighter, warmer (85% similar). KVD Beauty Lovecraft (DC, $21.00) is cooler (85% similar). ColourPop Beeper (DC, $6.50) is darker, warmer (85% similar). Smashbox Safe Word (P, $21.00) is darker, warmer (80% similar). MAC LarLarLee (LE, $19.00) is lighter (80% similar). NARS Raw Love (P, $26.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.