Urban Decay Blackmail Vice Lipstick Palette Overview, Photos, & Swatches

Urban Decay Blackmail Vice Lipstick Palette
Urban Decay Blackmail Vice Lipstick Palette

Urban Decay Blackmail Vice Lipstick Palette ($35.00 for 0.24 oz.) is a limited edition palette that includes 12-pans of lipstick with all shades from the brand’s permanent range of colors. There are two variations available, and between the two palettes, there are three shades that overlap–714, Big Bang, and Firebird. Blackmail runs a bit warm and has more traditional shades. This palette is exclusive to Ulta/Macy’s and should launch sometime in September (I don’t have an exact date).


A full-sized Vice Lipstick retails for $17.00 and contains 0.11 oz., which works out to be $154.55/oz. The palette retails for $35.00 and contains 0.24 oz., which works out to be $145.83/oz. — that’s actually impressive, because it’s just small enough that I thought it might be more expensive by the ounce, but one could easily see the value in having 12 shades for $1.00 more than the cost of two full-sized shades. Another way to look at value is by how many shades there are, which would out to be $2.92 per shade. There is also a twist-up lip brush included in the palette, and there is obviously some value there.

It is important to think about your own habits and preferences, though, because not everyone applies their lip colors with a brush or will take the extra time to do so. It is also less portable than carrying one shade in your bag for touch-ups during the day. I think the palette is small enough to travel well, but it is still a medium-sized palette. If you are the type of person who likes to apply their lipstick with a brush (or doesn’t mind having to do so) and will carry the palette with them/isn’t concerned about touch-ups, it is a great value.


As I just swatched the 120-shade line a few months ago, I’m not going to be extensively reviewing or photographing these (there are just so, so many lip color releases this year that I’m behind as is and would like to feature other brands and formulas as well!). I would consider this an overview or initial impressions, rather than an in-depth review. I hope you understand! ๐Ÿ™‚

What I did do was test several shades from the palette, ones that did not perform as well in full-size and ones that did, as well as checking across finishes, for consistency with the full-size shades. In general, the colors, finishes, and application remained the same across the shades. The biggest difference being the texture, as applying directly from the tube yielded more product on the lips than when applying from the pan with a lip brush–this is inherent between the two types of application, as I get a similar weight and feel if I apply the same color from the full-sized, twist-up tube with a lip brush as I did by applying with a lip brush from the pan of color. ย Here are the differences I noticed in color/texture:

  • Amulet seemed slightly rosier in the palette.
  • Big Bang didn’t seem quite as glittery applied.

Below, is a “round-up” of the 12 shades, and the ratings associated with each shade are based on testing the full-sized to give you an idea of the overall quality of the palette. You can also click to read the full review for each shade as well as view all swatches in the round-up.

Urban Decay Blackmail Vice Lipstick Palette
Urban Decay Blackmail Vice Lipstick Palette

Urban Decay Blackmail Vice Lipstick Palette
Urban Decay Blackmail Vice Lipstick Palette

Urban Decay Blackmail Vice Lipstick Palette
Urban Decay Blackmail Vice Lipstick Palette

Urban Decay Blackmail Vice Lipstick Palette
Urban Decay Blackmail Vice Lipstick Palette

Urban Decay Blackmail Vice Lipstick Palette
Urban Decay Blackmail Vice Lipstick Palette

Urban Decay Blackmail Vice Lipstick Palette
Urban Decay Blackmail Vice Lipstick Palette

Urban Decay Blackmail Vice Lipstick Palette
Urban Decay Blackmail Vice Lipstick Palette

Urban Decay Blackmail Vice Lipstick Palette
Urban Decay Blackmail Vice Lipstick Palette

Urban Decay Blackmail Vice Lipstick Palette
Urban Decay Blackmail Vice Lipstick Palette

Urban Decay Blackmail Vice Lipstick Palette
Urban Decay Blackmail Vice Lipstick Palette


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Mariella Avatar

My least favourite “format” – lipsticks in pans. I don’t like them and, the few I have, I tend not to use. Just not practical or convenient (can you imagine trying to swipe some on while sitting in your car? Or being a passenger in a vehicle?)

Phoebe Avatar

I love lipstick palettes, allows me to try a lot of different shades without purchasing full sizes. Returns policies in Australia are very different to the US, returns for cosmetics are rarely accepted so if a lipstick is unsuitable – bad luck! Will definitely be picking this up if it comes to Aus.

Kylie5 Avatar

I totally agree, here in Germany I also cannot Return used products or it is extremely difficult. I am surprised that I like the Look of the lip palettes although it is not very Special. I think is really good if one Likes all the colours and likes to change lip colour every day. That would be a Reason for me to buy it but on the other Hand I hate applying lipstick with a brush.

Julia Avatar

I really like your layout for this review! I was wondering how you’d tackle these since all of the shades were just launched and reviewed. Smart! ๐Ÿ™‚

I depotted 2 of the 24-shade sample cards into 15mm pans in a small MUFE palette so I would def never need to buy this… I feel like I was ahead of the curve, lol! And even though it’s tiny I still feel like it would be too much of a hassle to carry around. For lipsticks, palettes are a fun way to own a lot of shades, but tubes are the way to go for normal use, I think.

Christine Avatar

I’m more willing to re-swatch/photograph stuff if it’s been awhile (at least a good year) or if it’s just one or two items, but with SOOOO many lip products in my queue and maybe a month or two gap since testing these, it just didn’t seem like the greatest use of time. Thank you for the support! ๐Ÿ™‚

Nancy T Avatar

Reading the comments about bringing the actual palette out for later t/u’s, I remembered what my Mom did when I was little. She would load up her retractable lip brush with her lipstick she was wearing and bring that for t/u’s! Not sure whether that was just a thing back then or her being the forever practical person she was? But yeah, it worked!

Lani Avatar

I am loving this tip, too. But how would I wash off a waxy lipstick from inside the retractable lip brush especially if it’s a dark lipstick? Maybe just get a separate brush for doing this or soak the brush in soapy water for a while? I prefer to use a lipgloss for touch-ups and usually carry only glosses and balms with me since lipsticks tend to go bad in a heat or just melt if I have them in a purse. My sister prefers to use lip pencils for touch-ups. There is something very attractive in a look of lip palettes but they go bad so fast and I end up dropping the brushes while opening the palette. Using my fingers for lip products on the go is not the most sanitary way either.

Katherine T. Avatar

It’s a great value, but I only like 3 of the 12 colors in this kit (Amulet, Sheer Shame, Conspiracy), and I would rather buy the full size of something I really like

Ashleigh Avatar

My inner lipstick junkie really wants this, but my inner pragmatic self is scolding her saying I will never actually whip this bad boy out to touch up throughout the day. They included several shades in this one that I’ve been eyeing too, like Conspiracy and Ex-Girlfriend and 714 that I haven’t pulled the trigger on yet. o___o

Christine Avatar

Do you ever wear lip color out without touching it up? Like just to go out to dinner or run errands on the weekends? That might work, if you’d use it often enough on days where you wouldn’t need to touch-up.

Alternatively, I know that I often touch-up with something else, like a gloss, but that could just be me ๐Ÿ˜‰

Ana Guimarรฃes Avatar

This is such a great idea and for a great value as well!! Cheeky thumbs up to Urban Decay! I will, for sure, be picking one of these up!

Tania Avatar

i am excited about this palette, since Urban Decay has some 120 lipstick colors, it is a good thing to get a palette where you can try them. I got samples of lipsticks before in a sample card and they have lasted me months. You can play around with different colors, not necessarily have to reapply colors every single moment of your day, but you leave home with a nice color and next day with another color. I think it is a good value especially if you are not on a makeup routine that involves wearing tons of makeup on a daily basis, just put something on and run with it.

MichelleChefNYC Avatar

This is such a nice selection of shades, but the point about touchups can’t be ignored… I find that when I buy lipstick palettes like this they largely go unused because they are too clunky to take along and it’s fiddly to have to use a brush every time. I wish they would have made the pans pop out so you could take them with you, like say every two colors could pop out and be placed in a smaller compact to go in your purse, that would be awesome.

Tammy Avatar

I have to admit that I actually love lip pallettes and would be okay with using these. I have shades from both pallettes, though, and don’t know which one I want the most.

Christine Avatar

It worked as a lip brush ๐Ÿ™‚ Nothing stood out about it, and nothing was a problem. Like most lip brushes, you will need to brush it against the back of your hand or something as it comes very firm initially (then immediately bends once you “snap” it in a sense).

Holly Avatar

I used to carry a lipstick palette in my purse, but I stopped, because the retractable brush I used kept coming uncapped and making a mess. I like the look of this one. Does it stay retracted?

Genevieve Avatar

Don’t worry Christine – you don’t have to test all the new lipsticks – maybe just a few that you like from each collection. I am finding that the collections (like the UD vice one) are just over the top and many of the shades are so similar to each other. If you just picked one or two colours from each – that would be fine. Your lips must get sore from all these shades.
Onto the palette – some lovely colours, but no – the format is just not practical. You couldn’t take that in your handbag!

Christine Avatar

I do think it’s important to wear each shade to test for consistency, so I would continue to do it – this is just a special instance where they’ve re-released the colors so quickly after the initial release that it is a bit redundant ๐Ÿ™‚

Genevieve Avatar

I understand where you are coming from Christine. You are quite right – there is often a wide range of quality within a collection. Just because one shade is an A, doesn’t mean that all shades are an A.

Amara Avatar

i had some interest in these but i honestly don’t like that they have repeating shades in both palettes and that they [or one, i can’t remember] have/has at least 2 [if not more] of the gwen lippies they just had out. i’d really buy one if they had a palette full of the super crazy shades

maria hancock Avatar

I love this idea and jumped the minute I saw it but then I start to get practical [to be fair I often do this with many products]. I really do like the idea of a palette not so much in the touch ups aspect but to do personal blends and ombre looks. Reds are often to blue for my skin tone and the nudes just totally wash me out so to be able to mix more would be a bonus.
OTOH-Im always hesitant to carry makeup in my purse. I live in a hot climate and I have had so many bad experiences with makeup melting in & ruining my bag.
I wonder how soft these are and if the cool cover idea might help with this?

Sesa Avatar

I bought this and am very “meh” about it. The case has some weight to it and looks fancy, but the actual lip colors are sheer compared to your swatches. I loved your swatch of Amulet, but the palette version is so sheer, even after building it up. I considered returning it but I think it would be good for when I have a lot of eyeshadow going on and want to keep my lip color down.

Heather Avatar

When I first heard about these I was going to pass, because I prefer your traditional lipstick bullet for application over both liquid lipsticks (which I own and find I don’t reach for nearly as often as the bullets) and palettes like this where a brush is required. But then I thought about how ideal this would be for travel. Instead of taking one or two lipstick bullets, I could have all these options. The only downsides are that the palette is not exactly light for packing, and carrying it in my purse for touch-ups will be inconvenient. But I felt that the “pro” of having all of these options in one unit was worth the “cons” of a slightly heavier bag and carrying it around in my purse. I’ve already got Blackmail and am considering picking up Junkie as well. I am disappointed, however, that there are 3 overlap shades. Did they not think many people would buy both?

Lorraine. E.R Avatar

I got this palette and I love it soo much! I have been carrying it around and I don’t really care that it’s a bit clunky for that.
I’ve always loved lipstick palettes though and I couldn’t have been happier to see urban decay come out with these. I hope this is a trend we see more brands follow. Urban decay has always been awesome with palettes though and I mean always because I was carrying around their “face cases” as a teen and they seemed like the coolest things ever.
My only complaint is that the “big bang” that’s supposed to be a vintage shade really isn’t the same color. I actually had the “lip gunk” and the shade was fuschia with flakes of blue glitter, not a pink with light pink shimmer.

Abi Avatar

Hello ๐Ÿ™‚ Regzrding your 120 vice lipstick swatch. First of all, it is amazing and admirable that you swatched all shades !! I can only imagine how much effort this must have taken!

My question is, did you buy all shades on your own or did Urban Decay send all of them to you?

I am looking to buy the 100 lipstick vault, but can’t find it anywhere ๐Ÿ™

Keep up the great work! ๐Ÿ™‚

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